Online Seminar on China’s Children, Baby and Maternity Market – Portugal Session

Portuguese Brands Explore New Opportunities in China’s Maternity and Baby Market

The online seminar jointly organized by CENIT and CBME has concluded with great success!

On May 10, 2024 (Beijing time), the Online Seminar on China’s Children, Baby and Maternity Market – Portugal Session, co-organized by CENIT – Centro de Inteligência Têxtil and CBME, came to a successful conclusion.

This session aimed to help Portuguese brands and companies better understand the fast-growing Chinese market, especially in the field of children’s wear in China. The goal was to support more efficient and successful Chinese market entry for baby brands.
More than 20 professionals attended the seminar and found the insights highly valuable.
Marlene Oliveira, Head of CENIT’s International Unit, delivered an opening speech to welcome all participants.

Online seminar on China’s children, baby and maternity market – Portugal Session
Marlene Oliveira opening China children’s wear seminar

Marlene Oliveira, the head of CENIT’s international unit

Market Insights and Strategic Guidance

Celia Gu, General Manager of Informa Markets, shared an in-depth overview of China’s economic landscape.
She highlighted key opportunities in the children, baby, and maternity market, especially in the children’s apparel segment.
Her presentation covered market trends, subcategory performance, consumer behavior, and retail channels.
These insights addressed many of the concerns Portuguese brands have when planning Chinese market entry for baby brands.

Celia Gu presents China’s baby and maternity market trends

Celia GU, General Manager of Informa Markets

Business Case Sharing from Chinese Market Experts

Winston Zhu, Co-founder and Partner of Junlan/Shanghai Baby, provided an expert analysis of the children’s wear sector.
He spoke about the current market status, macroeconomic environment, and local consumer preferences.
Winston also gave specific suggestions for Portuguese children’s wear in China, helping brands build strategies for success.

Celia Gu presents China’s baby and maternity market trends
Winston Zhu shares insights on international children’s wear in China

Winston Zhu, Co-founder and Partner of Junlan/ShanghaiBaby

Jingwen Ji, General Manager of CowBuk, shared her experience in promoting overseas children’s wear brands and attracting high-end customers in China. She also analyzed and summarized the demand for high-end children’s wear brands in the Chinese market, welcoming more overseas clothing brands with high quality and good design to enter China.

Jingwen Ji, General Manager of CowBuk

CBME Platform Support for European Brands

Eduardo J. Teixeira Alves, European Sales Representative of CBME, introduced the role of CBME in supporting international market expansion.
He explained how CBME helps European brands exhibit in China and provides tailored services to assist Chinese market entry for baby brands.

Eduardo J. Teixeira Alves, the European Sales Representative of CBME

Strong Interest and Ongoing Collaboration

After the session, participants expressed great interest in the children’s wear in China and broader maternity and baby sector. Many companies showed willingness to engage in further communication and cooperation for future business expansion.