Record-Breaking Attention at CBME 2024 Exhibition
From July 17th to 19th, 2024, the successful completion of the 23rd CBME International Maternity, Baby & Child Exhibition garnered widespread social attention across the maternity and baby industry. The continuous streams of reports, notably from baby products media partners in China, ushered in the CBME’s annual highlight. More than 70 media outlets produced in-depth coverage, resulting in an online media exposure in China totaling 2.85 billion impressions, sparking a new storm in the maternity, baby, and child industry.
Expanded Scale and International Participation
The CBME 2024 exhibition has grown in scale, amassing a significant presence of domestic and international exhibitors, and substantial engagement from baby products media partners in China. This year’s CBME 2024 exhibition saw yet another upgrade in scale, with an exhibition area of 300,000 square meters attracting more than 30 countries and regions globally, 2,390 exhibitors, and over 4,300 quality brands. More than 100,000 professional visitors, alongside key baby products media partners in China, attended the event in person to witness this grand industry affair of the year.
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Concurrent Events Expand Category Coverage
Multiple simultaneous exhibitions cover a broader range of fields, including significant representation from baby products media partners in China. These include the CBME Children’s Clothing Exhibition, CBME Toys Exhibition, CBME Maternity, Baby and Child Food Exhibition, CBME Supply Chain Exhibition, CBME Child Education Exhibition, SSE Leisure Snacks Exhibition, and the Global Licensing Exhibition·Shanghai Station (LEC), each widely reported on by media in the maternity and baby industry.
Thought-Leadership Conferences Guide the Future
Industry focus conferences are guiding a new direction for the maternity and baby industry. These events received comprehensive coverage from baby products media partners in China.
The conference included one main venue and nine sub-venues. It featured more than 45 parallel sessions and over 185 thematic meetings. Hundreds of industry leaders and experts gathered to discuss the future of the maternity, baby, and child industry. The events were extensively covered by media across China.
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Over 70 media reported in multiple dimensions<<<
Faced with the grand event in the maternity and baby industry, CBME 2024 naturally attracted media from various channels and formats.
Video platforms included China Business Network, Shanghai Television, Qingpu Television, CCTV.com, Tencent, and Phoenix Video.
Mainstream news outlets also joined in. These included Xinhuanet, Xinhua Finance, Shanghai Daily, Xinmin Evening News, China.org.cn, and Eastday.com. Other participants were China Business Network Daily, China Economic Weekly, China Economic Herald, Economic Observer, Global Times, and Today’s Headlines. In total, more than 32 additional national media contributed to the coverage.
Social platforms like Sina Parenting & Weibo Maternity, Zhihu Parenting, Xiaohongshu, Douyin, and Kuaishou actively participated as well.
Specialized websites included Babytree, Mama.cn, Linkshop, and Winshang.com, along with other retail-focused outlets.
Industry media such as Pregnancy, Baby & Child Franchise Network, China Baby Business News, China Baby Net, and China Textile/China Children’s Clothing provided in-depth coverage.
Exhibition-specific platforms like Da Ya Exhibition Explorers and Nengzhe Exhibition Net also reported extensively on the event.
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Official Authoritative Report
- First Finance & Economics TV: The maternity, baby, and child industry’s diversified development is accelerating the integration of e-commerce with traditional retail. This marks a major shift in the maternity and baby industry.
- Shanghai TV: The concept of “new maternity and babies” is evolving beyond just mothers and children. It now emphasizes whole-family development and finer segmentation.
- Qingpu TV: The push for green exhibitions is creating new possibilities in the CBME 2024 exhibition and throughout the maternity and baby sector.
Massive Media Exposure in China
- CCTV.com produced four thematic reports, offering valuable insights and boosting media exposure in China:
- New Trends in Consumption: Interviews with Yue He, Autel Robotics, Microlab, and Whilton revealed evolving consumer needs in the maternity and baby industry.
- Family-Focused Baby Care: Brands like Kairen Hain, Big Rooster, Veggie Garden, and Royal Philips shared insights into holistic family wellness.
- Product Innovation: Companies such as TurtleDad, i-baby, and Thermos showcased trendsetting products that enhance both physical and emotional health.
- Sustainability Conversations: Leading brands like Hape, TY, Cutelife, and Junior Fun discussed building a more sustainable industry through actionable solutions.
- Tencent Video offered a full overview of market development trends. It emphasized how the CBME 2024 exhibition enriches visitor experiences while offering actionable data for brands.
- Phoenix Video analyzed brand positioning and offered decision-making references for future strategy.Concurrent Events Expand Category Coverage
Influencer and Platform Highlights
1) Xiaohongshu: Over 100 lifestyle-focused parenting creators posted 10,000+ quality notes during the CBME 2024 exhibition, with hot topics reaching 200 million+ exposures. This greatly contributed to media exposure in China.
2) Zhihu Parenting: More than 300 contributors joined CBME discussions. Under the #CBME topic, over 10,000 responses provided expert perspectives to over 3 million users, strengthening industry voice in the maternity and baby industry.
3) Sina Parenting & Weibo Maternity: Weibo featured over 400 posts, attracting 15,000+ comments and over 3 million views. Hashtags like #Mother & Baby Industry Check-in Exhibition and #CBME Maternity, Baby & Child Exhibition boosted social engagement. They helped expand interaction across the maternity and baby industry.
4) Douyin: Key influencers like Zhou Zhou and Malan Hua served as “Parent-Child Recommendation Officers,” creating immersive tour content. Their broadcasts helped enhance media exposure in China and brought real-time value to the CBME 2024 exhibition.
5) Kuaishou: Over 40 parent-child creators hosted branded livestreams. Notably, the Meng An couple broke a single-session GMV of 7 million on July 18th, showing how influencer collaboration can generate measurable success.
Close Attention To Website
1) BabyTree: Highlighted the social responsibility and innovation driving the maternity and baby industry, with one article alone reaching 5.27 million+ exposures.
2) Mama Net: Offered deep dives into new trends and interviewed major brand players to deliver virtual experiences for thousands of mothers exploring the CBME 2024 exhibition.
Industry Media Analyzing
1) Maternity & Child Franchise Net: Provided franchise analysis and long-term growth perspectives via on-site interviews.
2) China Baby Business Insight: Tracked the full process of CBME 2024 exhibition, with interviews ranging from startups to global brands. These stories offered a full picture of the maternity and baby industry.
3) China Baby Net: Live interactions with top parenting experts attracted 10,000+ viewers. Educational content focused on nutrition and product transparency.
4) China Textile / China Children’s Clothing: Covered the latest developments in CBME children’s fashion.
5) Marie Claire Baby: Collaborated with CKF to present the Shanghai Fashion Children’s Show during the CBME 2024 exhibition. The show highlighted innovation and design in children’s fashion within the growing maternity and baby industry.
In addition to the above industry media, other sector-specific outlets also contributed to strong media exposure in China. These included:
- Food industry media: Plant Essence Bridge, Safe Food Report, Food Exhibition All Net, Food Exhibition Net, and Monthly Exhibition.
- Clothing industry media: China Brand Children’s Clothing Net, Brand Clothing Net, and Clothing Talent Net.
- Toy industry media: Shenzhen Toy Association (Toy Window), Little Bamboo Bear, and Toy Say.
- Manufacturing media: China Manufacturing Net.
These professional platforms offered in-depth reporting and brand interviews. They gave exhibitors valuable opportunities to present their products and services. They also provided comprehensive insights to both industry insiders and outside audiences. This coverage helped drive the development of the maternity and baby industry. It also increased the overall media exposure in China generated by the CBME 2024 exhibition.
Official Authoritative Report
Dacan Exploring Exhibitions and Nengzhe Exhibition Net: Held in-depth talks with packaging suppliers, focusing on the development of sustainable packaging in the mother and baby sector.
Summarize
CBME extends sincere gratitude to all participating media, especially the dedicated baby products media partners in China, for their comprehensive coverage of this exhibition. The strong media exposure helped elevate CBME 2024 to the status of “the brightest star” in the maternity and baby industry. We look forward to continued collaboration and greater success at CBME 2025. Our goal is to reach new heights in visibility and overall industry impact.
