6 Trends in Light-hearted Health for the New Year
China’s health industry is projected to reach 9 trillion Yuan in revenue in 2024, fueled by evolving consumer demands for holistic health management. The concept of “light health” has emerged, characterized by high returns with minimal resources and enjoyable experiences, particularly among the post-90s generation. Six major trends define the landscape: light-nutrition with calorie control, high-performance sports, Chinese-style slow health preservation, emotional healing, urban short escapes, and digital health innovations like AI-assisted diagnostics. These trends highlight the growing integration of health into lifestyles and the demand for innovative, user-centric solutions.
Functional Skincare Drives China’s Baby Care Trends
China’s baby skincare market is growing fast. It may grow 14.6% in 2023 to 15.73 billion yuan, with online sales taking over half. More spending on child – rearing and post – pandemic recovery are helping. Young parents, like those born in the 90s and 95s, want functional products. Baby skin needs special care. Well – off moms in big cities like mid – high – end goods and use social media. International brands lead in tech, but domestic ones are catching up. Trends include better moisturizing, soothing, restoring, and sun protection with natural plant ingredients.
What Makes a Winning Maternity and Baby Store in the 80,000-Yuan Market?”
As maternity and baby stores face increasing market challenges, some continue to succeed by leveraging private domain traffic, diversifying services, expanding into nutritional products, and focusing on children’s clothing. This article examines the strategies that have helped these stores navigate tough times and outlines important trends for future success in the industry.
Where Are the Growth Opportunities in the Toy Industry in China?
In recent years, the toy industry has undergone unprecedented changes driven by increased awareness of scientific parenting and improved family economic conditions. According to data analysis from Chan Mama on TikTok’s e-commerce platform, the industry’s compound annual growth rate (CAGR) reached 56%, significantly outpacing the overall market. Notably, sub-categories such as puzzles and children’s vehicles are showing remarkable growth potential, particularly among young women and consumers in lower-tier cities.
Baby Formula Milk Consumption Demand Report Released
The “2024 Infant and Toddler Comprehensive Nutrition Formula Milk Consumption Demand Report” reveals a significant shift in consumer preferences toward high-quality, comprehensive nutritional infant formulas. With a growing demand for balanced nutrition, particularly in third-tier cities, parents are increasingly willing to pay a premium for products that support their children’s holistic development. The report also notes the rising trust in domestic milk sources, alongside strong preferences for European origins.
Maternity and Baby in Cross-Border E-commerce 2025
The global cross-border maternity and baby products market is rapidly expanding, with China’s market surpassing 2 trillion yuan in 2023. High-quality and personalized products are in demand, and strategic focus on supply chain integration, logistics, and offline consumer experiences is essential. The Belt and Road initiative further boosts growth, making this a lucrative sector for entrepreneurs.
2025: Purposeful Maternity and Baby Consumption Rises
Young parents born after 1990 and 1995 are adopting purposeful consumption habits, focusing on practicality, functionality, and value when purchasing maternity and baby products. They prioritize products that meet specific needs and offer long-term use, influencing key trends in the industry such as specialized baby food and high-quality diapers.
Toy Cameras Surge 110.5% as Youth Photography Gains Fans
The children’s camera market has experienced significant growth, with a 110.5% year-over-year increase in 2024, reaching 427 million yuan in sales. Popular among users aged 21-35 and expanding to younger audiences aged 18-25, the market thrives on mid-low priced products (50-150 yuan) and multifunctional features such as video recording, dual-camera shooting, and instant printing. Eye protection, anti-loss features, and innovative designs—ranging from cute and retro to sophisticated and girly—are key drivers. As demand grows in lower-tier cities, this evolving market presents opportunities for innovation and diversification to cater to diverse consumer preferences and creative aspirations.
Instant Retail Boost: Front-End Warehouses for Maternity and Baby Stores
Front-end warehouses are emerging as a key growth opportunity for maternity and baby stores, driven by the rise of instant retail. With instant retail orders contributing significantly to sales, many stores are adopting models like store-warehouse integration and separation to capture new market segments and meet evolving consumer demands for convenience. However, challenges such as competition, profitability, and the need for personalized service remain. As consumer habits shift towards certain and instant consumption, these models offer both opportunities and hurdles, signaling a transformative phase for the maternity and baby retail sector.
Concerning the integration of maternal and child products, here are four core discussion points
This article explores the evolving integration of maternal and child products in retail, analyzing two main models: supply chain-focused integration for immediate profitability and system empowerment through franchising and partnerships. Insights from industry practitioners reveal challenges in unifying brand identity, balancing interests among partners, and ensuring effective local support amidst rapid expansion. The unique needs of this sector, compared to other retail industries, underscore the importance of tailored approaches to integration, focusing on service depth, localized management, and consumer personalization.
