Recently, iMedia Consulting released the “2024 Infant and Toddler Comprehensive Nutrition Formula Milk Consumption Demand Report.” The core points are extracted as follows:
01. Industry Overview:
A New Era of Comprehensive Infant Nutrition Driven by National Standards
According to iMedia Consulting’s 2024 Infant and Toddler Comprehensive Nutrition Formula Milk Consumption Demand Report, Infant Formula Nutrition Trends are being reshaped under the new national standards, which emphasize scientific formulation and nutritional balance. This marks the beginning of a new chapter in Comprehensive Infant Nutrition.
Consumers are increasingly focused not just on basic nourishment but on whether infant formula can provide all-around, scientifically backed Comprehensive Infant Nutrition. Survey data reveals that 98.6% of respondents show a strong demand for such formulas, and 94.2% are even willing to pay a premium for high-quality, nutrient-rich options—highlighting the upward trend in Infant Formula Nutrition Trends.
For manufacturers, refining nutrient proportions and integrating advanced nutritional elements has become central to product innovation and market competitiveness. The demand for Comprehensive Infant Nutrition continues to be a major force driving the industry forward.
Rising Income Levels Fuel Upgraded Consumption
From 1980 to 2023, China’s per capita disposable income has seen sustained growth, reaching 39,218 yuan in 2023. This steady rise supports a broader trend toward consumption upgrades. Modern parents now prioritize Comprehensive Infant Nutrition, opting for premium infant formulas that combine scientific nutrition with reputable sourcing.
As a result, Infant Formula Nutrition Trends show a shift toward natural ingredients, scientifically designed formulas, and trusted brands—reflecting parents’ determination to give their children a healthier start in life.
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02. Consumer Portrait
Female Buyers and Lower-Tier Markets Drive Demand
The report indicates that 72.6% of infant formula buyers are women. Additionally, over 70% of consumers are located in third-tier cities and below, where economic growth has spurred a rise in spending power. This makes the sinking market a focal point in Infant Formula Nutrition Trends, offering strong growth potential for brands emphasizing Comprehensive Infant Nutrition.
Families earning between 5,001–10,000 yuan per month represent over 40% of the consumer base, with rising interest in product quality, safety, and especially nutritional comprehensiveness.
Quality, Reputation, and Nutritional Diversity Are Top Priorities
When choosing milk powder, 59.4% of consumers prioritize quality, 47.1% emphasize nutritional diversity, and 46.5%value brand reputation. These preferences align directly with the growing emphasis on Comprehensive Infant Nutrition, showing that consumers are highly conscious of Infant Formula Nutrition Trends.
Formulas that offer balanced nutrition—rather than isolated ingredients—are favored by 95.2% of consumers. This highlights a growing awareness of how Comprehensive Infant Nutrition supports full-spectrum development in areas such as immunity, cognition, and digestion.
Mid-to-High-End Products and Trusted Origins Dominate
Over 60% of parents now choose mid-to-high-end infant formula, with 41.2% opting for products priced between 200-299 yuan per can, and 20.1% selecting those priced at 300-399 yuan. These figures reflect a broader trend toward premiumization within Infant Formula Nutrition Trends.
In terms of sourcing, Dutch milk ranks first at 62.7%, followed by Germany (53.9%) and New Zealand (45.1%), though trust in Chinese dairy is steadily growing. Whether imported or domestic, formulas that support Comprehensive Infant Nutrition are gaining traction with health-conscious consumers.
Omni-Channel Sales: Offline Dominates, Online Grows Fast
Despite the growth of e-commerce, 60.4% of consumers still prefer offline retail, while 24.2% use online platforms. This diversification in purchasing behavior reflects broader Infant Formula Nutrition Trends, as convenience and accessibility become critical factors in buying decisions. Local mother-and-baby stores embracing new retail models are well-positioned to meet real-time demand for Comprehensive Infant Nutrition products.
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03. Future Trends
Industry Consolidation and High-End Nutrition Lead the Way
Tightened regulations and fierce competition are accelerating consolidation in the infant formula sector. Smaller brands are gradually phased out or acquired, raising the industry’s concentration and pushing Infant Formula Nutrition Trends toward premium, science-backed offerings.
Brands that focus on Comprehensive Infant Nutrition are seeing increased market share, as consumer expectations around health and growth outcomes continue to rise. The future clearly favors companies that can provide complete, targeted, and innovative nutrition solutions.
Upgraded Awareness, Advanced Nutrients Define the Market
Parents today are more informed than ever. The evolution of Infant Formula Nutrition Trends shows a decisive shift toward advanced nutritional formulas enriched with DHA, ARA, lactoferrin, OPO, and probiotics—key components of Comprehensive Infant Nutrition. These ingredients are believed to support not only physical development but also enhance brain function, vision, immunity, and digestive health.
As consumption awareness matures, formulas offering Comprehensive Infant Nutrition are becoming the preferred choice for modern families. Brands investing in premium quality and nutritional science are best placed to capture the next wave of market growth.
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