CBME China 2018 Opens with 4,300+ Local & Global Brands

The 18th Shanghai International Children Baby and Maternity Products Industry Expo (CBME China 2018) and Cool Kids Fashion Expo Shanghai (CKF 2018) officially open their doors from July 25–27 at the National Exhibition and Convention Center (Shanghai). The event showcases over 4,332 brands from 3,065 exhibitors across 266,548 square meters of exhibition space, offering a comprehensive platform for Child Baby Maternity Products and the latest in kids fashion.

Related Article: CBME China 2020: Shaping the Future Together

CBME China 2018 Expo Opening Ceremony
CBME China Kids Fashion Display

Leading Global Child Baby Maternity Products Brands Gather

CBME China 2018 and the Kids Fashion Expo bring together a wide range of industry-leading Child Baby Maternity Products brands and services. Participating brands include Britax, Dolly, Dave Bella, Frogprince, Hape, Janus, Joie, Little Freddie, Maxi-Cosi, Pigeon, Philips Avent, Rag Mart, Swiss, Unicharm, Vtech, and Wyeth. The expo highlights the latest innovations tailored to modern parenting needs.

Fashion Trends Spotlighted at Cool Kids Fashion Expo

The Kids Fashion Expo Shanghai 2018 features over 105 fashion brands from 17 countries and regions, showcasing their latest collections in children’s apparel. The event includes trend forums, fashion shows, and the Kids Fashion Design Contest/Gallery—promoting global trends in kids fashion and reinforcing the expo’s influence in the Child Baby Maternity Products market.

Rising Demand Sparks New Product Categories

Driven by higher per capita income and lifestyle shifts, the Chinese market is demanding more diverse Child Baby Maternity Products. New thematic zones respond to this evolution:

Fabulous Mom Zone
Fun Learning Zone
Fine Food Zone – Natural Products
Outdoor Recreation and Sports Zone
Smart Home Zone

“These non-traditional zones are extensions of traditional product categories, developed to meet the emerging needs of today’s parents,” said Ms. Gaoqin, Vice President of Baby.com.cn.

International Pavilions Enhance Global Exchange

CBME China 2018 hosts 14 international pavilions, including participants from Australia, France, Japan, Korea, Singapore, Spain, Taiwan, the UK, and North America. This global presence enriches the diversity of Child Baby Maternity Products, fostering international collaboration and innovation.

Kids Fashion Design Inspired by Culture and Creativity

The Kids Fashion Expo collaborates with the Shanghai Museum for a creative design competition, inviting designers to draw inspiration from 10 national treasures. The 42 finalists’ works will be displayed at the Kids Fashion Design Gallery, with winners announced on July 26.

“The event promotes the concept of ‘Copyright + Design’ and introduces museum collections into commercial kids fashion,” noted Mr. Zugu, Deputy Director of Changning District Culture Administration.

Industry Forums and Awards Promote Innovation

The CBME China Industry Summits and Seminars 2018, themed “Follow the Trend, Seize the Moment,” will host 27 speakers across the Child Baby Maternity Products value chain, covering market insights, case studies, and emerging trends.

CBME AWARDS 2018 will spotlight outstanding brands, innovative products, and key contributors in the industry, with categories such as:

Influential Brand of the Year
Innovative Product Awards
Top Retailer of the Year
Lifetime Achievement Award

Business Matching and Sales Awards Fuel Industry Growth

CBME China 2018 features a robust business matching program, connecting exhibitors with local and international retailers and e-commerce platforms, including Amazon Global Selling, JD.com, Pinduoduo, and Suning.com.

In addition, the “Best Baby Products Store Sales Person Awards” promotes excellence in retail. Over 28,000 participants from baby product stores compete for top honors, further enhancing the Child Baby Maternity Products retail experience.