CBME China 2018 reaffirmed its status as the must-attend child and baby products trade event and maternity products exhibition, gathering 3,065 local and international exhibitors showcasing over 4,332 brands. Held from July 25–27 in Shanghai, the event welcomed 95,518 global visitors, including industry leaders, innovative brands, and thought-leaders.
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Global Participation to Meet New Industry Demands
As a world-class maternity products exhibition, CBME China 2018 addressed emerging market needs by showcasing 4,332 brands from around the world. The massive turnout highlighted the event’s role as the premier child and baby products trade event in the region.
“CBME China 2018 was well organized with convenient services, helping exhibitors effectively launch new products and build brand value,” said Fangying Ye, VP, Pigeon China.
“The event has become the most influential child and baby products trade event, setting new standards for quality and innovation,” added Michelle Hu, CEO, Leyou International.
Highlighted Zones at the Maternity Products Exhibition
Several themed areas at this major maternity products exhibition revealed growth opportunities and product innovations:
- Fabulous Mom Zone
- Fine Food Zone – Natural Products
- Fun Learning Zone
- Outdoor Recreation and Sports Zone
- Smart Home Zone (a first in the show’s history)
These dedicated zones emphasized how the child and baby products trade event continues evolving with consumer needs.
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Expanding International Presence
CBME China 2018 featured 14 international pavilions with 649 brands representing regions such as Australia, France, Japan, North America, Singapore, and the UK. This reinforced the event’s position as a truly global maternity products exhibition.
Cool Kids Fashion Shanghai 2018: A Style-Focused Extension
Co-located with CBME, the Cool Kids Fashion Shanghai 2018 brought together 105 kids fashion brands from 17 countries. Events included:
- Kids Fashion Shows
- Design Contests & Galleries
- Trend Forums
These elements added a stylish and creative layer to the broader child and baby products trade event.
Industry Insights: Seminars and Forums
CBME China hosted the Industry Summits and Seminars 2018 under the theme “Follow the Trend, Seize the Moment”. With 32 speakers from investment, e-commerce, retail, and academia, the sessions explored the latest trends in the maternity products exhibition landscape.
Key speakers included executives from Wyeth Nutrition, Nielsen, Taobao, and Linkshop, providing rich insights into the child and baby products trade event market.
Celebrating Innovation and Excellence: CBME Awards
The CBME AWARDS 2018 recognized industry pioneers and outstanding products. Award categories included:
- 10-Year & 20-Year Industry Service Awards
- Best Corporate Social Responsibility Awards
- Innovative Products Awards
Winners were showcased at the CBME Awards Gallery, a key feature of the maternity products exhibition.
Merging Tradition and Innovation in Kids Fashion
The Shanghai Creative Design Contest invited participants to design kids fashion based on 10 national treasures from the Shanghai Museum. The initiative promoted cultural awareness and showed how traditional elements can thrive in the child and baby products trade event landscape.
Business Matching & Networking at the Maternity Products Exhibition
CBME China 2018 facilitated business-matching sessions between brands and key players including:
- Amazon Global Selling (USA)
- JD.com, Suning.com, Pinduoduo (China)
- Auchan (France), Vipshop, Dangdang.com, and more
This provided unmatched opportunities for B2B collaboration within the child and baby products trade event ecosystem.
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Recognizing Sales Excellence
The Best Baby Products Store Salesperson Awards highlighted exceptional frontline talent. On July 26, 22 finalists were awarded gold, silver, and bronze medals—further proving the scope and depth of this leading maternity products exhibition.
Intellectual Property Protection and Industry Development
CBME China continues working with regulators to protect intellectual property at the child and baby products trade event. In 2018, five IP-related complaints were addressed, reflecting ongoing progress in rights protection across the maternity products exhibition.
See You at CBME China 2019!
Mark your calendar for CBME China 2019, happening July 24–26 at the National Exhibition and Convention Center in Shanghai. Be part of the world’s largest child and baby products trade event and explore the future of the global maternity products exhibition industry.
Learn more at: www.cbmexpo.com/en
