At CBME China, Business Happens!
Date: 15-17 July 2026
Venue: National Exhibition Convention Center (NECC)
Location: Shanghai, China
Venue: National Exhibition Convention Center (NECC)
Location: Shanghai, China
Held annually in Shanghai, China, CBME China is the world’s largest sourcing event for child, baby and maternity products. This is your opportunity to showcase your products, meet qualified buyers and business partners to grow your business.
Ideal for Industry Leaders Like You
Exhibits Profiles
01
Maternity and Baby Care Products
• Feeding Products
• Bathing, Care & Hygiene
• Diaper & Tissue & Wipes
• Small Home Applicances
• Bathing, Care & Hygiene
• Diaper & Tissue & Wipes
• Small Home Applicances
02
Stroller, Car Seat & Furniture
• Strollers, Walkers...
• Ride-on Toys
• Car Seats
• Furniture - High chairs, Cribs...
• Ride-on Toys
• Car Seats
• Furniture - High chairs, Cribs...
03
Food & Health
• Milk Powder
• Snacks
• Vitamin & Supplements...
• Snacks
• Vitamin & Supplements...
04
Children's Wear
• Baby Clothing (0-24M)
• Kids' Clothing (2-16Y)
• Kids' Footwear (0-16Y)
• Kid‘s Accessories
• Textiles
• Kids' Clothing (2-16Y)
• Kids' Footwear (0-16Y)
• Kid‘s Accessories
• Textiles
05
Toy & Education
• Toys
• Learning
• Play & Activity
• Others - Party decoration, storage solutions...
• Learning
• Play & Activity
• Others - Party decoration, storage solutions...
888888
+
Trade Visitors
Network with industry leaders and key decision makers
1677
+
Exhibiting companies
from 30+ countries
0
%
Agents, distributors, wholesalers
you will meet at CBME China
3 Days Sourcing Opportunities and Networking
Why Exhibit at CBME CHINA?
Direct Market Access
- Face-to-face meetings with decision makers
- Immediate product feedback and validation
- Real-time order generation and negotiations
- Market entry acceleration for new regions
Global Brand Exposure
- 100+ Major local media partners
- Social media reach of 400K+ followers
- 115K+ Distributors and retailers connected through community engagement
- 500K Product preview emails to targeted visitors
Strategic Networking
- Pre-scheduled buyer meetings through matchmaking
- VIP networking events and exclusive receptions
- Industry expert panels and trend presentations
- Peer-to-peer learning with market leaders
Professional Buyers
90000
New Buyers
18.8
%
Post-90s and Generation Z
0
%
You Will Meet,
- Agents, distributors and wholesalers
- Baby products stores
- Manufacturers / Brand owners
- Baby & child wear/ footwear / Maternity wear shops
- Buying offices/ Trading companies/ Importers/ Exporters
- Online agents/ Online retailers
- Toy shops
- Supermarkets/ Hypermarkets
- Department stores
- Individual buyers
- Service companies
- ...... and more
Connect with professional buyers across all channels
31%
Offline retailers
22%
Online channels
14%
Brand owners
10%
Distributors / Agents
9%
Supply chain companies
7%
Upstream and downstream service
Meet Over 100,000 Professional Business Partners Looking for Your Products and Services
Perfect Platform for Your to Grow Your Business
Specialized Zones and Pavilions

International Pavilions
Exclusive display area for international brands, efficiently connecting with quality buyers from China and abroad.

Cool Kids Fashion Shanghai
The best venue for debuting new products, allowing direct dialogue with top children’s clothing buyers.

Trend Zones
Deeply aligned with hot topics in the maternity and baby industry, enhancing the brand’s image as a trend leader.

Global New Product Launch Zone
Serves as a prime stage for global product debuts, gaining exposure to offline / online buyers and discovering exceptional new products from around the world.

New Star Program
Growth Accelerator for emerging brands (established within 5 years) breaking into the mother & baby market.
Exhibitor Says
“For us, our main business model is developing distributors, so B-end buyers are very important. CBME team has also contributed a great deal during this process and provided us with a lot of value. They have proactively introduced us to potential buyers and facilitated business connections.״
“First and foremost, CBME China helps bring together high-quality partners from across the country into one space. Second, many customers came to our booth specifically because of CBME China, which gave us valuable opportunities to engage closely with them. They were able to see, touch, and experience our products directly.״
"We are still quite new to this market, this is an excellent showroom. There are so many people here from the baby and maternity industries because it’s the most important show in China. It allows our products to be seen and tested by the right audience, which is incredibly valuable for us. "
"For the past ten years, I visited CBME as a visitor, but this year I come as an exhibitor because I wish to seek collaboration with CBME. I hope CBME can bring us to more potential buyers more potential customer through their platform."
Global Innovators Who Chose CBME China as Their Business Partner
for Success
* Partial exhibitors of CBME China 2025