CBME China 2025 continues to spotlight innovative, high-potential newcomers through its Emerging Brands series. In this issue, we’re turning the spotlight to rising disruptors across key categories: baby products, nutrition, strollers, and kids’ fashion. These brands are transforming consumer expectations with fresh ideas, safer materials, and elevated design.
In the sections below, we introduce a curated list of standout brands and their featured products—each selected for their unique value, category innovation, and market relevance. From clean-label nutrition to eco-friendly care essentials, these companies are redefining what modern parenting looks like.
Baby Food & Nutrition
Oz Good Diary
(Booth 7-1E13)
Brand Overview:
Originating from Australia, Oz Good Diary is dedicated to providing naturally derived and safe nutritional supplements. Its flagship product features algae-based DHA, offering a clean alternative to traditional fish oils.
Algae DHA Capsules
Product Highlights:
- Uses certified organic algae oil from the U.S., China, and Australia
- Zero EPA content—safer than fish oil
- Capsule shell made from tapioca starch (no animal gelatin)
- TGA-certified quality; promotes healthy brain and eye development
de Kleine Keuken
(Booth 4-1C27)
Brand Overview:
A Dutch brand committed to organic quality for infants and toddlers. All products are manufactured according to WHO guidelines and designed for babies 6 months and older.
Carrot Pumpkin Oat Baby Biscuits
Product Highlights:
- 100% European organic ingredients
- No palm oil, no refined sugar, no artificial additives
- Fortified with fiber and calcium
- Fun, educational biscuit shapes to encourage self-feeding
Appol
(Booth 7-1A34)
Brand Overview:
Appol focuses on gut health solutions using plant-based dietary fibers. Their products help address digestive issues in maternal and child populations.
Apple Pectin Solid Beverage
Product Highlights:
- “Full intestinal fermentation” releases fiber across the entire gut
- Enhances short-chain fatty acid (SCFA) production
- Useful for managing diarrhea and constipation
- Promotes mucosal repair and microbiome balance
Ruidengao
(Booth 7-1D37)
Brand Overview:
Ruidengao offers height-growth milk tailored for children aged 3–16. The brand integrates insights from traditional Chinese medicine and pediatric specialists.
Children’s Growth Formula Milk
Product Highlights:
- Supports bone development during key growth stages
- Contains colostrum protein, hydrolyzed egg yolk, collagen peptides
- High calcium formula (5x enrichment), plus Vitamin D and K
- Strengthens bone structure and absorption capacity
Little Elephant Kevin
(Booth 8-1B29)
Brand Overview:
An artisanal candy brand that crafts visually appealing, healthy lollipops using patented sugar alternatives.
Zero-Sugar Lollipops
Product Highlights:
- Uses premium sugar substitutes to prevent tooth decay
- Maintains oral pH above the cavity-risk threshold
- Enriched with patented lutein ester microcapsules
- Handmade with limited-edition designs
Baby Products & Care
Babyheart
(Booth 4-1C30-1)
Brand Overview:
A German mother and baby care brand emphasizing gentle ingredients and high-quality standards. Popular among families seeking clean formulations.
Children’s Anti-Cavity Toothpaste (Germany)
Product Highlights:
- Contains Olafluoride for efficient cavity protection
- Added calcium for enamel strengthening
- Free from harsh chemicals
- Large-volume packaging with high cost-effectiveness
MOSKINTO
(Booth 4-1F01)
Brand Overview:
A European brand focused on itch-relief innovation. Their physical mosquito patch is a go-to item for parents during warm seasons.
Mosquito Bite Relief Patch
Product Highlights:
- No active drugs; uses physical itch-blocking mechanism
- Visible relief within 20 minutes
- Waterproof and long-lasting (4–7 days on skin)
- Reduces swelling, irritation, and scratching risk
Qlittle
(Booth 4-1D10)
Brand Overview:
Designed for modern parenting, Qlittle merges aesthetics with function to enhance babies’ daily experiences—from feeding to gifting.
Baby Tableware Gift Set
Product Highlights:
- Ergonomic design + high safety materials
- Includes spoon, fork, plate in a stylish gift box
- Supports baby’s self-feeding with reduced frustration
- Enhances mealtime with visual and tactile interaction
Kingpo
(Booth 6-2D03)
Brand Overview:
Kingpo focuses on sustainable paper products for sensitive skin. Its tissue and wipes are made using food-grade ingredients in a sterile facility.
Eco-Friendly Baby Wipes & Paper Goods
Product Highlights:
- Made from food-grade glycerin and virgin wood pulp
- Produced in a pharmaceutical-grade cleanroom
- Uses PureShield™ antibacterial coating
- Soft, hypoallergenic, and biodegradable
Rocambole Paris
(Booth 4-1A20-4)
Brand Overview:
A French skincare brand driven by the principle of “beating chemicals with plants.” It caters to the needs of sensitive baby and maternal skin.
Botanical Body Lotion
Product Highlights:
- Soothes dry, sensitive, or irritated skin
- Lightweight, non-greasy texture for easy absorption
- Certified organic ingredients with low irritation risk
- Targets eczema, flaking, and redness with gentle plant extracts
Sudocrem
(Booth 4-1C26)
Brand Overview:
A heritage brand trusted for over 90 years across 48 countries. Famous for its multifunctional baby cream that soothes, protects, and moisturizes.
Multi-Purpose Baby Skincare Cream
Product Highlights:
- Ideal for diaper area, elbows, heels, and dry patches
- Protects skin barrier and calms inflammation
- Safe for babies, kids, and elderly users
- High quality from European pharmaceutical-grade manufacturing
Furniture & Strollers
BOMBOL
(Booth 4-1E36)
Brand Overview:
BOMBOL aims to rewrite the rules of baby furniture with sleek, modern design and sustainable materials. It brings energy and creativity to everyday parenting moments.
Ru Booster
Product Highlights:
- A 2-in-1 convertible booster seat and toddler armchair
- Lightweight, foldable, and travel-friendly
- Easily washable, made from recyclable single-material components
- Designed to reduce production emissions and support sustainable parenting
Sweet Dream
(Booth 4-1F37)
Brand Overview:
Sweet Dream creates functional, safety-focused furniture for newborns, targeting mid-to-high-end global consumers. Their products are exported to over 100 countries.
Model 985 Baby Crib
Product Highlights:
- Crib connects with adult beds and offers adjustable height
- Converts into a 1.2m/1.8m desk or a large co-sleeping bed
- Eco-conscious materials and thoughtful design
- A long-lasting nursery solution supporting comfort and practicality
Cool Baby
(Booth 3-1D38/40)
Brand Overview:
Cool Baby places innovation at the core of its design, combining smart technology with functional aesthetics. The brand is committed to digital transformation in baby furniture.
Cloud Deep Sleep Bed
Product Highlights:
- Smart crib with remote monitoring, voice features, and environmental sensors
- Features include white noise (amniotic fluid simulation), temperature sensing, and Bluetooth controls
- Made with antimicrobial fabric and spine-support memory foam
- Converts between crib, playpen, and changing station; ideal for compact living
Children’s Fashion
ET LIBERI
(Booth 4-1C11)
Brand Overview:
ET LIBERI is a fashion-forward children’s clothing brand that celebrates individuality. Their designs aim to capture precious family moments while encouraging self-expression.
The Sophia Dress (Grey)
Product Highlights:
- Puff sleeves and three-dimensional skirt structure for a princess look
- Made of soft, airy tulle in a premium gray tone
- Available in additional colors like light pink, red, and white
- Comfortable lining suitable for all-day wear
SMILEY
(Booth 4-1G02-1)
Brand Overview:
From France, SMILEY brings fun and emotion into children’s accessories. They’ve developed the world’s first emoji-themed sunglasses for kids.
Emoji Expression Sunglasses
Product Highlights:
- UV-protective lenses designed specifically for children
- Features changeable emoji-inspired fronts for expressive play
- Lightweight, safe, and eco-conscious materials
- Combines eye protection with fashion and interaction
Plan Your Visit to CBME China 2025
As the brands featured above show, the future of the maternity and baby industry is being shaped by bold newcomers—those who challenge conventions with smarter, safer, and more sustainable solutions.
At CBME China 2025, you’ll have the chance to meet these rising disruptors face-to-face, explore their latest innovations, and discover even more fresh ideas across every product category. Whether you’re a retailer, distributor, or industry professional, this is your opportunity to stay ahead of the curve.
📍 July 16–18, 2025 | National Exhibition and Convention Center (Shanghai)
With over 3,200 exhibitors, 4,500+ brands, and 100,000+ visitors, CBME is where tomorrow’s leading names make their debut.
Don’t miss your chance to connect with the next generation of baby and kids brands!
Register for Free Now »
