This article compiles key research findings from the Magic Mirror Insights analyst team since 2024, offering an in-depth look at the maternity and infant care industry. Through a series of special reports, we explore baby and child skincare trends and provide comprehensive infant nutrition market insights, supporting industry practitioners with relevant, data-driven references.
Overview of the Maternity and Infant Care Industry
The maternity and infant care industry continues to evolve rapidly as consumer expectations grow more refined. With rising living standards and heightened attention to health and safety, the market demand for baby and child skincare products, maternity supplies, and infant nutrition continues to surge. This article integrates baby and child skincare trends and infant nutrition market insights, offering clarity on industry direction and consumer behavior.
Baby and Child Skincare Trends: Focus on Barrier Repair
White Paper: Baby and Child Skin Barrier Repair
The baby and child skincare segment is gaining momentum, particularly around skin barrier repair. According to Magic Mirror Insights, online sales of baby and child barrier repair products reached 20 million RMB in 2023, accounting for 0.16% of the total baby care market. Social media reflects growing demand and consumer awareness, with parents prioritizing safety and hypoallergenic formulations.
Consumer Behavior and Preferences
The baby and child skincare market is driven by post-90s and post-00s high-income mothers. This demographic is deeply influenced by professional advice, social platforms, and private community sharing. Ingredient safety and efficacy are top concerns, especially among families with infants experiencing skin sensitivity.
Brand Focus: Qinqihu
Qinqihu exemplifies a specialized approach in the baby and child skincare space. It emphasizes barrier repair, using biomimetic vernix and shikonin in its formulas. The brand resonates with educated mothers seeking science-based, clinically backed solutions.
Growth and Stability in the Maternity and Infant Care Market
Q1 2024 Report: Market Overview
The maternity and infant care industry saw total online sales of 44.02 billion RMB in Q1 2024, with nearly 500 million units sold. Offline channels still dominate, but online platforms are growing steadily. The essential goods market remains stable, while skincare, wellness, and baby and child skincare trends inject new energy into the industry.
Infant Nutrition Market Insights
The infant nutrition market saw robust growth, with Q1 2024 sales reaching 10.6 billion RMB—a 10.6% increase year-over-year. Demand continues for natural, compound nutritional ingredients that promote healthy infant development. These infant nutrition market insights underscore strong consumer interest in safe, scientifically formulated health foods.
Infant Feeding Products: A Market in Transition
Feeding Bottles and Accessories
Sales for mature categories like baby bottles have stabilized. However, there is increasing demand for aesthetic and user-friendly designs, especially for outdoor use. Brands like Pigeon and Hegen dominate, with Babycare holding a modest market share.
Baby Food Makers and Appliances
Baby food makers remain in demand, with Xiaobeixiong leading in market share. Consumers prioritize multifunctional, space-saving products that preserve nutrition and are easy to use, reflecting a broader emphasis on health and convenience in infant nutrition.
Q2 2024 Outlook: Accelerated Online Growth
In Q2 2024, online sales in the maternity and infant care industry reached 61.55 billion RMB—up 12.0% year-over-year. Online platforms continue to outpace offline growth, reflecting changing consumer habits.
Highlight: Baby and Child Skincare Trends in Urban Centers
The demand for baby and child skincare products is particularly strong among young women in Tier 1 cities. Moisturizing, gentle formulas and ingredient transparency are top priorities. The Kangaroo Mother brand leads with diversified offerings in skincare and oral care.
Continued Infant Nutrition Market Insights
The infant nutrition market remains a core growth driver. With rising awareness about ingredient safety and dietary needs, parents are investing more in high-quality, scientifically supported nutrition solutions.
Conclusion
From baby and child skincare trends to infant nutrition market insights, the maternity and infant care industry in 2024 is marked by innovation, personalization, and sustained growth. As the consumer landscape evolves, staying aligned with these trends will be critical for stakeholders across the value chain.
The article is from Magic Mirror Insights Author Magic Mirror Insights
