Entering China’s CBM Market via Cross-border E-commerce

In recent years, the concept of “comprehensive health” has gradually become more and more popular, and family consumption is also a general trend. As one of the leading exhibitions in the children, baby and maternity industry, CBME continues to explore the China baby products market, aiming to uncover new trends in industry development and expand supply, demand and consumption potential.

This seminar focuses on the development trends of the China baby products market, offering participants insights and business strategies. It also aims to help Japanese brands in China operate more efficiently and enter the growing maternal and infant sector with greater ease.

At the event, Mr. Junyong JIA, Chairman of RingBell Technology Co., Ltd, representing China Children Baby and Maternity Chain Store, and Mr. Hao WANG, General Manager of Kohyoh Health Technology Co., Ltd. (Qingdao), representing nutrition product agents in China, shared their unique insights. These insights were particularly useful for Japanese brands in China looking to break into the market through reliable channels.

More than 60 Japanese brands interested in the China baby products market attended, especially those in the food and health categories. Their active participation highlighted the enthusiasm for entering this booming sector.

CBME China 2024 event highlights in Japan

Ms. Xiaoyuan Gu, General Manager of Informa Markets China (Hangzhou), gave an in-depth analysis of consumer behavior and trends in the China baby products market. She also discussed the preferred market entry routes for overseas brands, particularly Japanese brands in China, and how CBME can act as a bridge to connect them with Chinese consumers.

Speakers discussing China baby market trends

Mr. Junyong JIA emphasized the continued importance of chain channels in the China baby products market. He also highlighted key consumption trends among China’s new-generation families, offering actionable advice for Japanese brands in China aiming to enter the nutrition and maternity segments.

Mr. Hao WANG provided historical context on the evolution of imported nutritional products in China and how this ties into broader trends within the China baby products market. His extensive operational experience offered valuable references for Japanese brands in China.

Participants expressed strong optimism and growing interest in the China baby products market, noting that the seminar provided valuable direction for their future expansion strategies. Many Japanese brands in China plan to deepen their involvement after gaining meaningful insights from this event.

CBME China 2024 international brand exchange

In the future, CBME aims to enter more countries and regions, promote exchange among more brands, and continue facilitating access to the China baby products market for Japanese brands in China and other global players.