Days

CBME China 2025
NECC (Shanghai), 16-18 July 2025

CBME China 2024 Successfully Concluded in Shanghai on July 19!

CBME China 2024, one of the world’s most influential baby and maternity product exhibitions, concluded successfully on July 19 at the National Exhibition and Convention Center in Shanghai. As a top-tier children baby maternity expo, the three-day event brought together international exhibitors, industry leaders, and over 100,000 professional visitors, offering powerful networking opportunities and showcasing the latest maternal and infant industry trends.

Related Article: CBME 2024 Ignites a Media Frenzy, with Engagement from Baby Products Media Partners in China, Resulting in Exposure Worth Hundreds of Millions Bearing Witness to the Industry Extravaganza!

CBME China 2024 exhibition floor with global visitors

Industry Innovations at the Forefront of the Baby and Maternity Product Exhibition

“New Trends: Modern Children, Baby, Maternity and Beyond”

Themed “New Trends: Modern Children, Baby, Maternity and Beyond,” CBME China 2024 highlighted breakthrough innovations in baby and maternity products. The exhibition emphasized upgraded manufacturing quality and broader service offerings, reflecting evolving maternal and infant industry trends.

Spanning over 320,000 square meters, this children baby maternity expo featured more than 3,500 exhibitors and over 4,500 global brands. Key sectors included nutrition, toys, baby gear, clothing, furniture, and more. Renowned brands like Pigeon, Babycare, Goo.N, and Thermos further underlined the expo’s status as the flagship event for the baby and maternity product exhibition circuit.

Maternity and baby product booths at CBME 2024

A Global Platform for Maternal and Infant Industry Trends

International Pavilions Showcased Premium Baby and Maternity Products

Over 750 overseas brands from 30+ countries enriched this children baby maternity expo with a wide array of high-end children’s goods. International pavilions from North America, Japan, the UK, and beyond showcased innovations in oral care, sleep aids, feeding solutions, and educational toys. These offerings reflected strong momentum across global maternal and infant industry trends.

New Pavilion Brings Trendy Baby and Maternity Product Experiences

CBME’s new exhibition hall combined trend forecasts, product displays, and immersive experiences. Attendees explored 2024 innovations in spaces like the “New Product Collection Street” and “Fresh Super New Product Garden,” reinforcing the event’s identity as a trend-defining baby and maternity product exhibition.

International pavilions at Children Baby Maternity Expo

CBME VISION: Forecasting the Future of Maternal and Infant Products

Moon-Themed CBME VISION Pavilion Captures Industry Attention

The futuristic “Moon Landing Plan” CBME VISION space, co-created with top designers and brands like Yuebu and Oclean, captivated over 100,000 buyers. It introduced forward-thinking maternal and infant industry trends under themes like sustainability, smart parenting, and aesthetics.

Leveraging Multi-Channel Platforms to Spot Consumer Trends

CBME VISION leveraged platforms such as Xiaohongshu, Zhihu, and Magic Mirror to curate trend-driven content, spotlighting the most sought-after baby and maternity products of 2024.

Industry Forums and Matchmaking Events Drive Business Connections

Conferences Explore Key Trends in the Baby and Maternity Product Exhibition Industry

From the “Cross-border Development Conference” to the “Exquisite Moms Forum,” over 150 professional forums enriched the children baby maternity expo. Discussions ranged from family nutrition and early childhood development to cross-border e-commerce strategies—all integral to modern maternal and infant industry trends.

Influencer and Platform Collaboration at Its Peak

Top influencers and e-commerce selectors from platforms like Douyin and RED joined as “official product selectors,” evaluating new baby and maternity products and promoting direct brand-to-consumer connections during the expo.

Related Article: CBME China Launches Largest China Pavilion at ABC Kids Expo

New product launch area at CBME China 2024

Supply Chain and Manufacturing Innovations in the Maternal and Infant Industry

CBME Supply Chain Zone Elevates Product Quality

Over 800 supply chain enterprises participated in the dedicated CBME Supply Chain section, offering OEM, packaging, design, and equipment services. This innovation-driven section exemplified the maternal and infant industry trendtoward high-quality, integrated manufacturing.

From Raw Materials to Finished Goods: A Complete Industry Chain

The focus on smart manufacturing and precision matchmaking contributed significantly to improving supply chain efficiency, enabling stronger links between brands and suppliers in the baby and maternity product exhibition landscape.

CBME 2024 Moon Landing Plan showroom

Educational Focus at the Children Baby Maternity Expo

CBME Children Education Exhibition Bridges Learning and Industry

The Children Education Exhibition segment connected brands with families, educators, and institutions, further expanding the children baby maternity expo into the education sector. Sessions focused on literacy, early education, and multi-dimensional brand cooperation.

Promoting Educational Growth through Conferences and Partnerships

Events like “Walking with Children into the Future” and the “Children’s Education Brand 100 Plan” addressed new educational models, aligning them with broader maternal and infant industry trends and showcasing future-focused learning products.

Speakers at CBME Maternity Industry Summit 2024

Matchmaking and Multi-Channel Engagement Yield Tangible Business Outcomes

Strategic Buyer-Seller Matchmaking Enhances Results

Through the Multi-channel Product Selection Matchmaking Meeting, CBME 2024 created a powerful platform for efficient B2B engagement. The expo connected boutique stores, digital influencers, and online retailers with emerging baby and maternity product brands, demonstrating the marketplace power of the children baby maternity expo format.

Matchmaking session with baby product brands at CBME

Buyers from multiple channels gathered together in matchmaking meetings

CBME China 2024 successfully attracted over 100,000 buyers from nearly 40 diverse channels, including agents, boutique maternal and child stores, online merchants, confinement clubs, and baby and child department stores.

The event also featured a highly effective Multi-channel Product Selection Matchmaking Meeting, where buyers and sellers participated in one-on-one meetings. This setup enabled efficient connections among boutique stores, international buyers, high-quality agents, experts, group leaders, MCNs, and various platforms, generating valuable business opportunities.

In preparation for the matchmaking, the organizers meticulously gathered and analyzed the specific needs of buyers. Through precise online matching, each buyer was paired with brands that best met their requirements. This approach streamlined the process and improved the success rate of business negotiations, making the most of the critical three-hour window before the exhibition.

Related Article: Explore 7 Highlights of CBME China 2024! Larger Scale, Higher Specification, More Comprehensive Categories

A wrap of CBME 2024

CBME 2024 concluded as a milestone baby and maternity product exhibition, capturing the pulse of global maternal and infant industry trends. From product innovation to strategic collaboration, this year’s children baby maternity expo proved to be an essential hub for brand growth and trend leadership.

We look forward to welcoming global partners to CBME China 2025 as we continue to shape the future of the baby and maternity product exhibition landscape.

For more information about the exhibition and to stay updated on future events, please visit www.cbmexpo.com or follow our WeChat public account, CBME Children Baby Maternity Expo.

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16-18 July, 2025
NECC, Shanghai, China