International Children Baby and Maternity Products Industry Expo 2025

16-18 July 2025, at National Exhibition and Convention Center (Shanghai)

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Your One-Stop Sourcing Event for All Things Baby!

Date: 16-18 July 2025
Venue: National Exhibition Convention Center (NECC)
Location: Shanghai, China

CBME China is the recognized annual gathering of industry leaders, brands and key players of the child, baby and maternity products and services. This is the perfect venue for you to meet manufacturers, distributors, suppliers and business partners in the industry. You can find a range of baby maternity products from baby care products to food, strollers and toys, clothing and accessories and more. 

Why visit CBME?

  • One-stop trade fair for quality baby, child and maternity products and services
  • Meet with local and international brands and suppliers from all over the world under one roof
  • Learn the latest trends and see latest product innovations
  • Experience the quality craftsmanship of child, baby and maternity products & services
  • Find reliable OEM/ODM suppliers from all over the world
  • Network with industry peers

Event Highlights

Celebrating 25 years of excellence, CBME China 2025 is the largest and most comprehensive baby and maternity trade show in the world. This year’s theme is around “Comprehensive, Efficient, Innovative, Trend-driven”, empowering the industry with global reach, precision matchmaking, fresh innovation, and future-forward insights.

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🌍 Global Marketplace

  • 4,500+ brands from 30+ countries
  • 9 international pavilions including North America, Japan, UK, France, Australia, and more
  • Meet top-tier OEM companies manufacturers with strong R&D and compliance credentials
  • Get your packaging and supply needs at CBME Supply zone
 

🛍️ Comprehensive Product Categories

  • 4,500+ brands and thousands of products across the full baby and maternity spectrum:
    • Baby care & hygiene
    • Food, snacks & nutrition
    • Toys, education & stationery
    • Apparel & accessories
    • Strollers, car seats & gear
  • CBME China’s suppliers also cover OEM/ODM companies & packaging solutions
About CBME China
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New and Innovative Product Showcases
Be among the first to witness the debut of 300+ new products and solutions from globally renowned baby and maternity brands. From smart parenting gadgets to sustainable baby care, innovation takes center stage.

International and Regional Pavilions
Explore curated pavilions featuring products and suppliers from Germany, North America, Japan, Korea, Singapore, Hongkong bringing global excellence to one place.

Competitive Prices, Premium Quality from OEM Suppliers
Meet top-tier OEM suppliers offering high-quality baby and maternity products at competitive prices. Discover reliable partners for private label and custom manufacturing.

CBME Awards & Awards Gallery
Celebrate excellence in the industry at the CBME Awards, recognizing outstanding products, brands, and innovations. Visit the Awards Gallery to see the winning entries up close and get inspired by the best in baby and maternity.

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Cool Kids Fashion Shanghai

  • Co-located fashion event featuring trendy kidswear labels
  • Live runway shows and trend previews
  • Meet fashion designers and discover the next big thing in children’s apparel

Knowledge-Packed Industry Conferences and Seminars
Gain insights into the latest trends, consumer behavior, and retail strategies from industry experts and thought leaders. Learn how to stay ahead in a rapidly evolving market.

Effortless Navigation with Trend Zones
Navigate CBME China with ease through dedicated trend zones, each themed around key categories in the baby and maternity industry:

  • Smart Parenting & Tech, Sustainable & Eco-Friendly Products
  • Feeding & Nursing Innovations, Nursery & Home Safety, Skincare & Hygiene
  • Toys & Early Learning, Fashion & Apparel
  • OEM Supply & Private Label Solutions, Packaging & Branding Innovations

These zones simplify your sourcing journey and help you discover exactly what you need.

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Business Matchmaking
Enjoy tailored business matchmaking by specifying your sourcing needs. Connect with leading companies from China and around the world to form strategic partnerships and grow your business.

Licensing Expo China
Explore the booming world of brand licensing in the baby and children’s market. From character IPs to lifestyle brands, Licensing Expo China is your gateway to new licensing opportunities, collaborations, and brand expansion.

STAY INFORMED

JOIN OUR MAILING LIST FOR UPDATES OF CBME!

International Buyer Program

Our exclusive International Buyer Program aims to provide qualified buyers with EVIP service and facilitate trade with our exhibitors. The program integrates effective B2B meetings and trade shows for companies who wish to expand their business worldwide.

Who can apply?

Qualifying criteria that are considered include (but are not limited to):

  • Be a senior decision maker with the purchasing authority
  • The annual purchasing budget you hold
  • The number of agency brands or chain stores

*Important: This Program will be closed on 20th June 2025.

Only after completing our pre-registration are you eligible to apply for our International Buyer Program.

As part of the International Buyer Program, participants will be able to take advantage of the following benefits:

Business Matchmaking

Hosted buyers need to join 6 sessions of Business Matchmaking. We will set up scheduled meetings for you to meet with the selected exhibitors one-by-one onsite.

EVIP Badge

Hosted buyers will receive an EVIP badge and enjoy exclusive benefits such as having access to the EVIP lounge, complimentary lunch for two days, and other benefits that VIP visitors have.

Accommodation

Hosted buyers will be provided with two nights of complimentary hotel accommodation.

Conference & Networking

Hosted buyers attending CBME IBP program will be able to attend industry-related conferences and networking events.

Transportation

Complimentary shuttle services from the hotel to the exhibition hall.

Fast Entry

Hosted buyers will be able to gain fast track entry to CBME China.

Quick Registration to Attend CBME China 2025

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Thank you for submitting your information. It has been successfully entered into our system.

To finalize your pre-registration, please complete a brief survey. This helps us provide you with tailored exhibitor information and customized updates on categories of interest.

Thank you for your cooperation.

25th Anniversary Celebration

Special Celebrations

  • Special commemorative showcases and giveaways
  • Retrospective exhibits highlighting 25 years of industry evolution
  • Exclusive networking receptions and VIP experiences
  • CBME BOSS Interviews:
    • Conversations with industry veterans sharing insights and inspiration
  • CBME Excellence Awards:
    • Honouring 25-year milestone contributors—both companies and individuals

New Maternity and Baby

CBME invites the industry to embrace:

  • Green, healthy, and sustainable development
  • Technology and nature for smarter parenting
  • Emotional value for joyful parenting experiences
  • Together, let’s create a positive, healthy, and vibrant ecosystem for the next generation.

Join thousands of industry professionals at CBME China 2025 to explore the latest innovations, network with global experts, and be part of the vibrant international community shaping the future of parenting and childcare.

Hear from Our Visitors

As an Indonesian company focused on both toys and clothing, we handle local production as well as imports from various countries. Over the years, CBME China has been an essential event for us, where we have built connections with numerous potential factories and partners. This exhibition is vital for staying ahead in a fast-evolving market, providing opportunities to explore new products and materials that drive our business growth. I have attended CBME for the past six or seven years, and each year, it continues to offer fresh insights and developments that help us compete and grow in the Indonesian market.

Davis Haryono Thin

Pt.opi / Indonesia

We are a Philippines-based company, specializing in baby mattresses under our local brand, while distributing Keen’s brand products nationwide. Our focus is on high-end baby sleep essentials, offering non-toxic, antibacterial, and custom-sized products that cater to mothers' needs. Attending CBME China has been a wonderful experience, allowing us to explore new suppliers and technologies, which we are excited to bring back to the Philippines to expand our provincial market further and increase brand awareness.

Ann Gretchelle Santos Lee

Blisswinks Baby Products Trading / The Philippines

Representing Baby Grow Company from Dubai, we specialize in baby strollers, walkers, and feeding products, with a strong focus on popular international brands like Tommy Teepee and Baby Braza. Our business operates mainly in the Middle East, where foreign brands are preferred due to their reputation for quality. With 80% of our sales coming from online channels, CBME China provides us with invaluable exposure to new products and categories. After a 10-year break, returning to CBME this year was eye-opening, and we are eager to leverage the wide range of offerings to continue growing our brand presence.

Alex Fernandez

Baby Grow / UAE

Gathering 4500+ Global Premium Brand to Expand Your Business

* Partial exhibitors of CBME China 2025

CBME China 2025

16-18 July 2025 | National Exhibition and Convention Center (NECC), Shanghai