



(*2024 Estimated)
About CBME China 2025
As the world’s largest One-Stop trade fair in the maternity, baby, and children industry, CBME is the ultimate destination for industry buyers looking to connect with worldwide leading manufacturers, suppliers, and throughout the entire industry chain.
It will take place from 16-18 July 2025 at the National Exhibition Convention Center (NECC) in Hongqiao, Shanghai, showcasing products and supporting services throughout the entire industry chain.
With a wide variety of products spanning baby care, maternity essentials, food and nutrition, toys, clothing, footwear, smart retail solutions and more, CBME China serves as the ideal platform for industry professionals to exchange insights, forge partnerships, and achieve business growth through participation in the expo and other premium industry events hosted by CBME.


Event Highlights
- 1-STOP comprehensive industry trade fair that covers all sectors of industry product categories
- High-quality products at competitive prices
- Over 4,500 Brands and reliable OEM/ODM suppliers
- The Venue to find potential business partners or sales leads
- Precise business matchmaking to connect more efficiently with brands
- The place to discover the latest new product trends globally
What's new at CBME China 2025?
4,500+ Brands from 30+ Countries/Regions
Find renowned brands and suppliers worldwide including international pavilions from North America, Japan, the UK, Singapore, South Korea, France, Australia, New Zealand, Norway and more.

Cool KIds Fashion
Co-located with CBME China, Cool Kids Fashion Shanghai is China’s must-attend children fashion event to find 180+ trendy kids wear labels and distributors worldwide and meet with leading fashion designers and grasp the latest fashion trend.


New Hall
Featuring 100+ active brands and multiple new product launches, discover new products and gain insights into trends in the children, baby and maternity industry.

Business Matchmaking Meetings
Meet with suppliers in a private room at appointed schedule, making your CBME China sourcing experience more efficient.
Trend Zones
A curated trend zone showcasing the most innovative baby and children's products and their successful stories from CBME AWARDS.

CBME Supply Chain Expo
Find top OEM/ODM companies from all over the world, specify your sourcing needs and form new business partnerships.

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International Buyer Program

Our exclusive International Buyer Program aims to provide qualified buyers with VIP service and facilitate trade with our exhibitors. The program integrates effective B2B meetings and trade shows for companies who wish to expand their business worldwide.
Who can apply?
Qualifying criteria that are considered include (but are not limited to):
- Be a senior decision maker with the purchasing authority
- The annual purchasing budget you hold
- The number of agency brands or chain stores

Exclusive Benefits of the Elite-VIP Buyers Club:
- EVIP Club Social Event: Access to all networking events and network with industry leaders and peers in a premium setting.
- Quality Supplier Catalogue: Access a curated list of top suppliers and their products.
- 1-to-1 Purchasing Assistant: Receive personalized assistance to streamline your buying process.
- Year-Round Demand Release and Sourcing Services: Stay connected with suppliers throughout the year.
- EVIP Visitor Badge: Enjoy priority access and dedicated lanes at the exhibition.
Additional Onsite Benefits:
- Exclusive Badge and Attendee Kit: Stand out with a unique badge and a specially designed attendee kit.
- Exclusive Matchmaking Meetings and Networking Events: Gain advance insight into exhibitor profiles and pre-arrange matchmaking meetings with selected exhibitors of interest.
- 1-to-1 Purchasing Assistant: Receive personalized assistance to streamline your buying process.
- Exclusive Media Interviews: Gain exposure and build your brand through media opportunities.
- Host Buyer Program: Enjoy comprehensive support including accommodation and catering services.
- Elite-VIP buyers have access to all VIP privileges
Quick Registration to Attend CBME China 2025
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To finalize your pre-registration, please complete a brief survey. This helps us provide you with tailored exhibitor information and customized updates on categories of interest.
Thank you for your cooperation.
New Hall
CBME China 2023 launched NEW HALL for the first time, which is highly praised for finding new products, exploring new trends, learning new solutions and making new friends.
This year, CBME China will once again create the NEW HALL in North Hall, bringing you into the CBME new world and exploring the infinite new opportunities of children, baby and maternity industry.
New Products
Discover New, Experience New
- New Product Collection Street
- Fresh Super New Product Garden
- New Product Launch
- Truth of Blossom Zone
- New Product Appreciation Limited Edition Delegation
- Pop-up Brand Interviews
- CBME VISION – Future Maternity and Baby Trend Zone
New Maternity and Baby
Beyond the Cradle
- E-commercial Popular Products Collection Street
- Exquisite Mom’s Products Collection Street
- Snack Collection Street
- Outdoor Parent-Child Zone
- New Quality Zone
- New Marketing Zone
Discover why our international buyers love to visit CBME:
Gathering 4300+ Global Premium Brand to Expand Your Business

* Partial exhibitors of CBME China 2025
CBME China 2025
16-18 July 2025 | National Exhibition and Convention Center (NECC), Shanghai