CBME China 2025 OEM/ODM Preview

Discover the latest OEM/ODM opportunities at CBME China 2025. Connect with manufacturers, explore private label solutions, and find partners.

Latest Consumer Report! Multidimensional Analysis of Maternal and Child Family Consumption Trends

The “2024 China Maternal and Child Family Marketing Trend Insight Report” reveals that despite a declining birth rate, the maternal and child market continues to grow, with families investing more in nutritional supplements, baby products, and postnatal care. Millennials and post-millennials focus on product quality and safety, while spending increases in areas like formula milk, diapers, personal care, and cosmetics, with a strong shift towards online shopping.

Revealing Hot Trends in Maternity and Baby Sector through the Latest Data on TikTok

In 2024, TikTok (Douyin) saw significant growth in the maternity and baby sector, with children’s clothing and infant nutrition leading sales. Maternity products and children’s shoes, especially outdoor and sports footwear, also gained popularity. Brands are tapping into these new trends to drive growth and meet evolving consumer demands.

The Visual of the Maternity and Baby Industry in 2025

In 2025, the maternity and baby industry in China is rapidly evolving, driven by AI technology, rational consumer behavior, and instant retail. Smart parenting products like AI diapers and sleep monitors are on the rise, while top brands are dominating through innovation and channel integration. Consumers are prioritizing safety, value, and functionality, leading to more deliberate purchasing. Instant retail is becoming essential for both major chains and small stores, reflecting the growing demand for fast, convenient shopping among young parents.