Stroller Pavilion at CBME 2025: Your Gateway to 460+ Premium Suppliers
Join global buyers at CBME 2025 Stroller Pavilion in Shanghai. Explore 460+ brands offering strollers, car seats, and baby gear together.
7 Reasons Why You Shouldn’t Miss CBME China 2025
Join us at the world’s largest trade show for children, baby, and maternity products and connect with global suppliers.
CBME China 2025 Premium Brands Preview
CBME showcases top-tier brands in baby, kids, products with innovative designs, high-quality materials from leading global manufacturers.
CBME China 2025 OEM/ODM Preview
Discover the latest OEM/ODM opportunities at CBME China 2025. Connect with manufacturers, explore private label solutions, and find partners.
Latest Consumer Report! Multidimensional Analysis of Maternal and Child Family Consumption Trends
The “2024 China Maternal and Child Family Marketing Trend Insight Report” reveals that despite a declining birth rate, the maternal and child market continues to grow, with families investing more in nutritional supplements, baby products, and postnatal care. Millennials and post-millennials focus on product quality and safety, while spending increases in areas like formula milk, diapers, personal care, and cosmetics, with a strong shift towards online shopping.
Revealing Hot Trends in Maternity and Baby Sector through the Latest Data on TikTok
In 2024, TikTok (Douyin) saw significant growth in the maternity and baby sector, with children’s clothing and infant nutrition leading sales. Maternity products and children’s shoes, especially outdoor and sports footwear, also gained popularity. Brands are tapping into these new trends to drive growth and meet evolving consumer demands.
New & Noteworthy: Emerging Baby and Kids Brands to Watch at CBME China 2025
Meet the most promising emerging baby brands at CBME China 2025. Explore new products in nutrition, care, and smart parenting this July.
Exhibitor Preview: What Brands will You See at CBME China 2025?
Explore the CBME 2025 exhibitors lineup and discover top maternity and baby brands. Get early insights into new products and parenting trends from China’s top expo.
The Visual of the Maternity and Baby Industry in 2025
In 2025, the maternity and baby industry in China is rapidly evolving, driven by AI technology, rational consumer behavior, and instant retail. Smart parenting products like AI diapers and sleep monitors are on the rise, while top brands are dominating through innovation and channel integration. Consumers are prioritizing safety, value, and functionality, leading to more deliberate purchasing. Instant retail is becoming essential for both major chains and small stores, reflecting the growing demand for fast, convenient shopping among young parents.
From Maternity and baby to Teenage to the Entire Family: Accelerating Penetration Across Demographics
With market saturation, baby and maternity brands are expanding beyond infants to teens, parents, and the entire family. In 2024, category penetration has driven growth, with toys, skincare, and nutrition products now catering to all age groups. Formula milk, supplements, and lifestyle goods are evolving to meet family-wide needs. As competition intensifies, brands must refine their demographic strategies for sustained success in 2025.
