Despite price comparison online, the value of offline channels will be more prominent in the future
The article highlights insights from Mr. Song Liang at the 2024 CBME Maternity, Baby, and Child Industry Summit, emphasizing the enduring importance of offline maternal and child channels. Despite the rise of online platforms, offline channels will excel by providing high-quality, specialized products and professional services, making them essential for brand growth and consumer satisfaction. The future will see a reduced number of specialized stores, focusing on luxury and therapeutic products with a high level of expertise.
Kantar x Xiaohongshu | Baby Nourishment Illustrated Guide: The 2025 Baby Formula Feeding Trend Report
This article delves into the 2025 infant formula feeding trends, focusing on the rise of goat milk formula as a superior option due to its easy digestion, low allergenicity, and rich nutrients. It analyzes diverse parenting styles, from high-consumption to practical approaches, reflecting modern parents’ emphasis on scientific and quality feeding. Goat milk formula, led by brands like Kabrita, has gained prominence on platforms like Xiaohongshu, becoming a trusted choice among parents. Against a backdrop of declining birth rates and aging demographics, refined parenting concepts are driving market growth and innovation, showcasing significant potential for high-quality infant nourishment products.
How Should the Maternal and Baby Industry Break Through in 2025? CBME Winter Research Conference Points Towards Industry Transformation
How the maternal and baby industry can break through in 2025 as pointed out by the CBME Winter Research Conference, covering aspects like breaking products, marketing, patterns, organizations, and mindsets, while also noting changes in the retail industry and CBME’s support for enterprise growth in 2025.
How Do Maternity and Baby Brands Break Through on Douyin in 2025? | Dissecting Several Dark Horse Brand Cases
Learn how maternity and baby brands achieve breakthroughs on Douyin in 2025 by analyzing dark horse brand cases and following strategies like demographic targeting, sector selection, and influencer collaboration.
Does the Term “Baby Food” Actually Exist?
There are no official standards for “baby food” in China, and most products labeled as such are regular foods marketed toward children, highlighting the importance of focusing on balanced diets over misleading labels.
CBME Greater Bay Area Exhibition | The Power Group for Baby Products Marketing in Southeast Asia: Malaysia’s Foray
The CBME Greater Bay Area Exhibition (Dec 2 – 4) aids baby product brands to enter Malaysia. By inviting local Malaysian media and business entities, it uses a special zone and forum for face – to – face talks, KOL network building, and learning local habits. The forum has a keynote on success stories, Xamble Live sharing TikTok e – commerce tactics, and a roundtable with experts discussing e – commerce opportunities.
Strategic Insights on Optimizing Baby Cotton Product Procurement and Sales Rates
Strategies for optimizing baby cotton product sales involve balancing trends, inventory, and consumer preferences. Key focuses include prioritizing quality and staple designs, adapting to market trends, and managing inventory effectively. Additionally, using clearance channels helps reduce risks and improve sales performance.
Baby products e-commerce platforms in China
As post-90s and post-95s enter childbearing age, the demand for integrated e-commerce platforms providing one-stop maternal and child services is driving the rapid growth and ecological development of China’s mobile mother and baby industry.
Teenage Skincare and China’s Children Skin Care Products: New Blue Ocean with Potential Billions
Teenage skincare and China’s children skin care products are a booming market, currently worth 3.6 billion yuan and growing fast. With 100 million+ 12 – 18 – year – olds in China, teens need products for acne, blackheads, and oil control. Once overlooked, the market is now driven by changing mindsets, social media, and educated parents. Mainstream skincare doesn’t meet teen needs, and since parents value safety, baby brands have an edge. Brands should focus on consumer needs to tap this lucrative market.
What New Trends Did You Miss? Reviewing Maternal and Baby Industry Reports Over the Last Six Months
This article provides an in-depth review of the maternal and baby industry reports from 2024, analyzing the current market status, key trends, and future development directions. It explores significant growth areas such as infant skincare, maternal health, and feeding appliances while highlighting consumer preferences, brand strategies, and emerging opportunities in online and offline channels. The insights serve as a valuable resource for professionals seeking to understand and navigate this rapidly evolving sector.
