CBME China 2024 Successfully Concluded in Shanghai on July 19!
CBME China 2024 in Shanghai successfully highlighted cutting-edge innovations in the maternity, baby, and children’s industry. Spanning 320,000 square meters, the event featured over 3,500 exhibitors and 4,500 global brands, drawing more than 100,000 professional visitors and setting the stage for future industry trends and collaborations.
5 Trends in China’s mother and baby industry in the second half of 2024
As Generation Z in China steps into parenthood, their preferences are redefining the mother and baby industry. This article explores the five key trends for the latter half of 2024, including a growing focus on green products, nature-based education, family-oriented services, traditional Chinese cultural elements, and smart, labor-saving gadgets. Discover how these trends are influencing the market and shaping future consumer behavior.
Zhongyi’s Path to Growth via Nutrition Category
This article explores how Zhongyi Maternity & Baby tackled a decline in its nutritional product category by reconstructing its approach in 2022. Through targeted product development, strategic layout, digital advertising, and intensive staff training, the company achieved significant sales growth, reversing the downward trend and setting the stage for continued success.
What Makes a Boutique Maternity and Baby Store Excellent?
This article explores the factors that make boutique maternity stores excel, such as their strong store IP, advanced marketing techniques, and carefully curated product selections that cater to specific customer demographics. By creating high customer loyalty and offering personalized shopping experiences, these stores set themselves apart from traditional retailers. The insights shared provide valuable lessons for traditional maternity stores seeking to remain competitive in a changing market.
From Japan to China: Navigating the Fourth Consumption Era
This article delves into Japan’s evolving consumer landscape, highlighting key features of the fourth and fifth eras of consumption. Miura Atsushi, a prominent figure in consumer industry research, shares insights on the shift from material to psychological satisfaction and the emergence of a “WELL BEING” society. These trends offer valuable lessons for China’s consumer market, emphasizing the need for diversification, individualization, and spiritual fulfillment.
The Secret Behind Pang Donglai’s Popularity
This article explores the success of “Pang Donglai” supermarkets, highlighting their market strategies and keys to survival. Executive Director Cheng Xiangmin shares insights on product optimization, supplier relationships, and staff empowerment. The focus on transforming product mix and improving employee motivation has led to significant growth and revitalization in a pressured market.
Unlocking Baby Market Growth Through Real Needs
The article delves into the mother and baby market, focusing on key product categories such as baby bottles, food processors, and breast pumps. It highlights current trends, consumer preferences, and pain points, emphasizing the importance of safety, practicality, and convenience for driving product innovation and market growth.
How This County Town Maternal and Baby Store Succeeds
Xinchang Parent-Child Station in Shaoxing has exceeded a 30% monthly growth rate through continuous upgrades in selection, service, display, and marketing. The store emphasizes enhancing customer loyalty with detailed service initiatives and learning from successful industry practices, reflecting their commitment to growth and innovation.
Where is the key to breaking through the milk powder industry?
At the CBME Maternity, Baby, and Child Industry Summit 2024, independent dairy analyst Song Liang outlined four key directions for the future development of the milk powder industry. Emphasizing innovation, he highlighted the importance of simulating active substances in mother’s milk, leveraging digitalization, creating innovative cooperation models with channels, and developing new ways of communicating with consumers.
Where are the opportunities for durable maternal and baby feeding products？
The report reveals growth trends and market dynamics for durable maternal and baby feeding products, with insights on top brands and consumer preferences. Key categories such as baby bottles, nipples, and baby food makers are examined, highlighting areas for product innovation and improvement.
