What is CBME AWARDS?
Rooted in the Children, Baby & Maternity Products Industry Expo, the CBME AWARDS has stood as one of the industry’s highest honors since its successful debut in 2014. To support steady industry growth and celebrate outstanding enterprises that persevere with resilience amid challenges, CBME proudly presents the 2025 CBME AWARDS – Industry Awards.
Covering the entire maternal and infant ecosystem, the awards span three major categories—Brand Awards, Channel Awards, and 25th Anniversary Special Awards—with nine accolades in total. These honors not only highlight the leadership of top-tier enterprises but also recognize innovative brands with an outstanding reputation, thereby driving the industry forward through integrity and innovation.
This year’s AWARDS include:
- Brand Awards
- Channel Awards
- 25th Anniversary Special Awards
In 2025, the CBME AWARDS brings some exciting updates. To mark the 25th anniversary, new special awards have been added to thank long-time contributors and global partners. The categories are now clearer, and more attention is given to local stores, new distributors, and offline innovation. It’s all about celebrating real growth and the people pushing the industry forward.
Three major awards
- CBME Brand Awards
The CBME Brand Awards honor brands that have shown strong momentum, creativity, and real consumer value. These awards focus on companies that stand out through smart strategy, impressive growth, and solid brand reputation. Whether through innovative product design, cross-channel marketing, or clear positioning in the market, these brands are leading the way in meeting modern parenting needs and shaping future trends.
- CBME Channel Awards
The CBME Channel Awards recognize outstanding players in retail and distribution across the baby and maternity industry. This includes regional chain stores, up-and-coming distributors, and offline channels that continue to grow despite market challenges. These awards highlight companies that bring efficiency, local insight, and strong product performance into real-world retail, helping connect brands with families more effectively.
- CBME 25th Anniversary Special Awards
To celebrate CBME’s 25-year milestone, the 25th Anniversary Special Awards were created to honor long-standing contributors to the industry. These awards pay tribute to associations, platforms, media, and international partners who have worked with CBME over the years to support industry development. It’s a recognition of dedication, influence, and long-term cooperation that has helped build the vibrant ecosystem we see today.
Apply For CBME AWARDS Now
Awards benefits
| 1. Registration Stage | |
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1.1 Free Registration: |
All maternal and baby brands are invited to participate in the awards, with registration free of charge. |
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1.2 Brand Exposure: |
Brands and products that register successfully will be showcased through CBME’s official WeChat accounts, industry communities, and other media outlets. |
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1.3 Physical Display: |
Products registered will have the opportunity to be part of the offline judging phase, where they will be exhibited. |
| 2. Nomination Phase | |
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2.1 Expert Testing: |
Leading experts in the maternal and baby industry will personally test and review the products, facilitating a swift enhancement of product reputations. |
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2.2 Nominee Announcement: |
The list of nominated products will be announced across CBME’s official channels and media partners. |
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2.3 Online Public Voting: |
Prominent maternal and baby platforms across the network will conduct joint public voting, engaging hundreds of thousands of consumers. |
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2.4 Industry Group Recommendations: |
The top 20 national maternal and baby channel purchasing managers and more than 40,000 professional buyers will be informed about the nominated products. |
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2.5 On-site Exhibition: |
At the CBME China, both nominated and awarded products will be displayed to over 100,000 buyers. |
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2.6 Business Matching: |
Products that successfully reach the nomination phase will be eligible for business matching opportunities at CBME China. |
| 3. Awards Phase | |
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3.1 Official Endorsement: |
CBME will issue trophies and certificates at the awarding ceremony, endorsing the brands. |
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3.2 VIP Invitation: |
Representatives from winning brands will be invited to the CBME AWARDS Awarding Ceremony. |
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3.3 Blanket Exposure: |
The list of winners will be widely publicized through more than 100 media partners, significantly enhancing product and brand visibility and achieving widespread exposure. |
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3.4 Prime Display Location: |
Award-winning products will be prominently displayed at CBME China, accessible to over 100,000 buyers, with designated markings for awarded products. |
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3.5 Shared Benefits: |
Winning products will enjoy all the benefits of both the registration and nomination phases. |
Selection process
Registration Stage
Brand owners submit relevant complete materials according to the application requirements for various awards.
April 11 - May 11Sample Mailing
To assist the judging panel in making an objective and fair evaluation based on a direct understanding of product performance and material characteristics, participants are required to mail their contest samples within the specified timeframe.
April 18 – May 11Offline Nomination Review Session
Scoring in the nomination phase constitutes 60% of the final decision, with results to be publicly announced before the commencement of public voting.
May 23 – May 24Public Voting
Public voting makes up 40% of the final decision, split equally between industry votes and consumer votes, each contributing 20% to the total.
June 7 – June 23Awarding Ceremony
The grand reveal of the 2024 CBME: AWARDS will be held at the awarding ceremony. This event will showcase the results to over 500 key players in the children, baby and maternity industry, including influential brand merchants, retailers, agents, and media representatives. Trophies and honor certificates will be awarded to representatives of the winning brands.
July 17On-site Exhibition
CBME China will feature a special area dedicated to displaying the nominated and winning products of the CBME AWARDS. Top channel merchants and agents will be invited to evaluate the products, while well-known maternal and baby influencers will create live vlogs at the event. Visitors will engage with the exhibitors and can connect via QR code scanning.
July 17 – July 19Click to fill out the application form.
If you have any questions, please reach out to the organizer for dedicated support:
📞 Customer Service Hotline: (0571) 2689 5004
💬 WeChat Support: cbmeexpo2
