ABOUT THE EXHIBITION
About CBME China
CBME China is the world’s largest baby and maternity products trade show. Every July it brings 4,500+ brands, 3,200+ exhibiting companies and 100,000+ trade buyers from more than 30 countries together in Shanghai for three days of sourcing, product launches and supply-chain matchmaking.
(* 2027 Estimated)
01 - THE SHORT ANSWER
What is CBME China?
CBME China — the China Baby and Maternity Expo — is the world’s largest trade exhibition for baby, child and maternity products. It is held every July at the National Exhibition and Convention Center (NECC) in Shanghai, is organised by Informa Markets, and has run for more than 25 years.
The show covers the complete supply chain rather than finished goods alone: infant formula, feeding and care products, strollers and car seats, apparel and home textiles, toys and learning products — plus the packaging, ingredients, equipment and OEM services behind them.
Buyers come to shortlist suppliers and place orders for the season ahead. Exhibitors come to meet distributors, retail chains, e-commerce platforms and brand owners from China and overseas — in one venue, in three days.
At a glance
Edition
2027
Dates
14–16 July 2027
Venue
NECC, Shanghai
Organizer
Informa Markets
Frequency
Annual
02 - What's on Show
Six exhibit sectors, one supply chain
Maternity and Baby Care Products
- Feeding Products;
- Bathing & Care & Hygiene;
- Diaper & Tissue & Wipes;
- Small Home Appliances
Food
- Milk Powder;
- Snacks;
- Vitamin & Supplements
Toys & Learning
- Toys – Dolls & Plush toys, Building blocks, STEAM toys, Electronic toys…
- Learning – Fabric books, Picture Books, School Backpacks, Educational Stationery….
- Play & Activity – Play Mats, Playpens & Safety Gates….
Strollers, Ride-on Toys, Car Seats & Furniture
- Car Seats;
- Strollers;
- Ride-on Toys;
- Furniture – Highchairs, Sofas, Cribs…
Clothing & Accessories & Home Textiles
- Baby Clothing (0-24M);
- Kids’ Clothing (2-16Y);
- Kids’ Footwear (0-16Y);
- Kid‘s Accessories;
- Textiles
Supply chain & manufacturing
- Packaging materials and equipment
- Washing, care and hygiene OEM
- Food ingredients and processing
- Raw materials and components
Cart, seat, dining chair, crib, outdoor riding, raw materials, accessories, and others
Baby clothing, children's clothing, children's shoes, accessories, baby home textiles, and materials.
Nursing tools, baby care, diapers, household paper, small appliances
Puzzle toys, indoor toys, children's toys, plush toys
Infant formula, nutritional supplements, zero complementary foods for infants and young children, derived from women's health and leisure snacks
Packaging, washing and care OEM, paper hygiene OEM, etc.
