CBME China 2020: Shaping the Future Together

CBME Exhibition Returns to Shanghai

CBME China 2020, along with CBME Children’s Wear 2020 and CBME Toy 2020, will be held at the Shanghai Hongqiao National Convention and Exhibition Center from October 10-12, 2020. As the world’s leading omni-channel exhibition platform for child, baby and maternity care products, the CBME exhibition celebrates its 20th anniversary this year. Hosted by Informa China, the event continues to serve as a key connector, stabilizer, and accelerator for the global child, baby and maternity care industry.

Economic Recovery Fuels Industry Optimism

With China’s economy recovering steadily—Q2 GDP growth reaching 3.2% year-on-year—the child, baby and maternity care products industry is seeing renewed momentum. The CBME exhibition 2020 will leverage this recovery to integrate upstream and downstream industry resources and foster growth and opportunity.

Product Innovation at the Heart of CBME China 2020

Showcasing Global Child, Baby and Maternity Care Products

The CBME exhibition brings together over 3,600 exhibitors to present new child, baby and maternity care products across various categories: baby food, nutrition, snacks, infant clothing, children’s wear, maternity products, strollers, car seats, toys, education, and more. Domestic consumption rebounding post-epidemic has created higher demand for premium and cost-effective child, baby and maternity care products.

International Brands Join the CBME Exhibition

Despite global trade challenges, many international child, baby and maternity care brands from the UK, South Korea, Japan, Taiwan, North America, Australia, and New Zealand will showcase their latest innovations at the CBME China 2020 International Pavilion.

CBME Product Awards and Worldwide Launches

This year, CBME China introduces the “CBME Product Awards” in partnership with industry experts, top retailers, and media. Awards like “Best Looking Product,” “Creative Design,” and “Black Technology” highlight outstanding child, baby and maternity care products. A special “Worldwide First Launch” segment will reveal cutting-edge innovations in the field.

A Comprehensive Ecosystem for the Child, Baby and Maternity Market

From Babies to New Family Lifestyles

The CBME exhibition adapts to evolving family needs, emphasizing the new family economy beyond child, baby and maternity care. Five themed zones—Natural Products, Educational Experience, Service Franchise, Outdoor Amusement, and Boutique Home Furnishings—reflect the growing diversity of child, baby and maternity care products.

Extending the Supply Chain

To support product quality and service upgrades, CBME China 2020 introduces the Smart Retail and Supply Chain zones. These areas feature tools and services from retail tech to OEM/ODM, covering essential supply chain elements relevant to child, baby and maternity care products.

Connecting Omni-channel Buyers Across the Industry

The CBME exhibition engages over 30 categories of buyers—from traditional maternity stores to cross-border e-commerce and self-media KOLs. This reflects the increasing complexity and digital transformation of the child, baby and maternity care products retail space.

CBME Industry Summit: Shaping the Future

The CBME Child, Baby and Maternity Care Industry Summit focuses on future insights, cross-industry cooperation, and shared growth. Discussions target emerging trends across child, baby and maternity products and services.

Over 20 professional forums run alongside CBME China, covering crucial topics: nutrition, sterilization technology, export/import policies, digital marketing, and core product innovation. These events are co-hosted by leading brands, platforms, and associations.

Digital Tools Boost Industry Connectivity

CBME is embracing digitalization with tools like mini-programs, livestreams, and video marketing. These efforts aim to connect all players in the child, baby and maternity care products industry through efficient and timely online channels.

In September and during the CBME exhibition, online business matchmaking will link buyers with child, baby and maternity care products providers across 12 live venues. This hybrid format strengthens networking and sales opportunities.

CBME collaborates with platforms like iQiyi, Kuaishou, Tencent Video, and Zhihu to promote the latest developments in child, baby and maternity care products, amplifying industry visibility and engagement.

With both online and offline matchmaking, CBME China connects a wide buyer spectrum—retailers, e-commerce, KOLs, and boutiques—with child, baby and maternity care product manufacturers. Themed events such as “Smart Retail” and “Fashion Children’s Clothing” support targeted networking.

Safety Measures: A Safe CBME Exhibition Experience

CBME prioritizes health and safety, strictly following government protocols: real-name registration, ID and health code checks, disinfection, and temperature screening. These precautions ensure a safe, efficient exhibition experience.

Looking Ahead: 20 Years of Growth and a Bright Future

As CBME China celebrates 20 years, Gu Xiaoyuan, GM of Informa Markets (Hangzhou), affirms the CBME exhibition’s role in driving the child, baby and maternity care products industry forward. With online-offline integration and growing family needs, CBME will continue fostering an interconnected, innovative ecosystem.

Pre-registration for CBME China 2020 is up 32% year-on-year. Visit the official CBME website or follow “CBME China” on WeChat to register and learn more about the latest in child, baby and maternity care products and innovations.