Discover the Future of Maternity & Baby Trends at the CBME 2025 “NEW Pavilion”!
Global new product launches, cutting-edge brands, and Gen G consumer trends — all in one place!
Join us from July 16–18, 2025, at Hall 4.1, NECC Shanghai, the vibrant heart of the CBME expo.
Why You Can’t Miss the NEW Pavilion
Prime Location
Right at the main entrance, sharing the hall with Stroller Zone, International Pavilions & Fashion.Latest Products & Rising Brands
Handpicked new launches and next-gen brands across all categories.Consumer Trends Unlocked
Smart parenting, emotional marketing, and outdoor family gear all in one place.
What’s in the NEW Hall?
- CBME VISION Trend Zone: Explore future parenting innovations including smart baby tech, emotional marketing, and family outdoor gear — all spotlighted in immersive, custom-designed exhibits.
- “Market Picks” Product Zone: Discover the hottest products across all categories. CBME-curated booths mean “move in and exhibit” simplicity for brands with new launches after August 2024.
- NEW STAR Program: Exclusive support and recognition for emerging brands under 5 years old.
- Flash Shows & Product Debuts: Eye-catching runway moments and product showcases draw traffic and media buzz.
- Retail Strategy Workshops: Real-world sales techniques from leading distributors and retailers, covering display, customer service, social community building, and more.
- Summits & Forums: Deep-dive industry talks including the 2025 Agent Summit, Pregnancy Conference, and Boutique Maternity Forum — featuring 20+ top-level experts.
Special Events to Drive Buzz
- STAGE – Product Launch Arena
Keynote showcases, concept storytelling, and product demos to spotlight your brand. - Flash Fashion Shows
Invited models + trendsetting styles = instant attention and viral moments. - Retail Power Workshops
Real-world strategies on merchandising, customer service, social engagement, and more. - 2025 Industry Summits
CBME Distributor Summit
CBME Maternity Summit
CBME Premium Babycare Summit
With 20+ cross-industry thought leaders.
- Trend Co-Creation Hub
Jointly curated with top platforms and UGC creators to bring real voices from consumers.
Let’s Take a Sneak Peek at What’s Coming
Before you explore all the exciting features of the New Hall, let’s “leak” a little surprise—some of the standout brands already confirmed for CBME 2025! From skincare to smart gadgets, these rising stars represent the latest trends in baby and maternity innovation.
BOBDOG
Booth No. 4-1E46
BoBDog introduces its new franchise model for baby lifestyle stores, blending children’s footwear and apparel with mother & baby products to meet the needs of modern family consumers. With affordable, high-quality offerings and a dual business format, it targets entrepreneurs and small retailers looking for strong profit potential in a low-birth-rate market.
HEAT IT
Booth No. 4-1E49
German-engineered heat it delivers chemical-free itch relief through precision 51°C heat therapy. Compact and plug-and-play via Lightning or USB-C, it’s safe for all ages and supports 12 smart modes. This tech-forward summer essential is designed for families seeking portable wellness solutions and is gaining traction in both physical and online retail channels.
BAOBEI
Booth No. 6-2C40
Baobei specializes in plant-based baby skincare. Its featured items include a moisturizing cream and herbal diaper rash ointment formulated with Centella Asiatica and patented Portulaca extracts. These gentle, effective products are ideal for sensitive skin, offering hydration and soothing benefits. The brand is a great fit for premium mother & baby retailers and regional distributors.
BEIMAYU
Booth No. 4-1E47
BEIMAYU showcases eco-friendly crawling mats and baby bibs made from 100% food-grade silicone leather. Free of formaldehyde and harmful substances, the materials are antimicrobial, waterproof, and durable. Their soft-touch and stylish design make them a favorite among boutique baby stores and green parenting advocates.
HUGGAH
Booth No. 4-1E61
Huggah offers a complete oral care solution for kids with its anti-cavity toothpaste and fluoride-control toothbrush, featuring fun color-change technology and low-abrasion formulas. It also presents trendy breath-freshening pearls in licensed Sanrio packaging. These products blend functional benefits with stylish design—perfect for Gen Z parents and lifestyle-conscious families.
TALENT BABY
Booth No. 4-1C38 & 39
Talent Baby showcases eco-friendly crawling mats and baby bibs made from 100% food-grade silicone leather. Free of formaldehyde and harmful substances, the materials are antimicrobial, waterproof, and durable. Their soft-touch and stylish design make them a favorite among boutique baby stores and green parenting advocates.
KINGBEGO
Booth No. 7-1B55
KINGBEGO brings functional nutrition to the spotlight with its Bifido-fiber drink and Find Care Lysine Growth Powder. Co-developed with Chongqing Maternal and Child Health Hospital, these formulas combine dietary fibers, probiotics, amino acids, and vitamins to support digestion and sleep-related growth. Perfect for health-conscious family brands and online wellness channels.
MUQING
Booth No. 4-1C42
MUQING introduces its premium baby face cream and upgraded nipple care patches, developed for newborns with sensitive skin. Powered by ACE bioactive complexes and biomimetic technology, the products address dryness, redness, and eczema with lightweight, all-season formulas. Already a top seller on Tmall, MUQING is well-positioned for upscale baby care markets.
NICODAD
Booth No. 4-1E44
NICODAD’s signature gift box—“Little Brave Lion”—contains a complete line of gentle skincare products inspired by love and courage. Developed for newborns, the formulations provide year-round care with natural ingredients. The elegant design and emotional storytelling make it a strong option for retailers focused on gifting and emotional branding.
GIVING
Booth No. 6-2E31/33
GIVING unveils its Artemisia-based soothing cream, backed by clinical expertise from Beijing Children’s Hospital. Using Nobel-related herbal ingredients and a three-stage care model—soothe, repair, strengthen—the brand tackles recurring baby skin issues like dryness and redness. A trusted name in Eastern medicinal skincare, QICHU appeals to consumers seeking scientific and traditional fusion.
SUSUWOO
Booth No. 4-1E55
SUSUWOO presents its Angel Sleep Mat made from 100% natural wool. Designed to regulate body temperature and reduce night wakings, it combats eczema, overheating, and allergies. With natural anti-mite properties and excellent moisture control, this product targets postpartum centers and high-end maternal care retailers.
GIVING
Booth No. 4-1B51
VECH launches its neonatal jaundice solutions: a non-invasive transcutaneous bilirubin detector and a three-sided LED phototherapy device. Powered by DeepSeek’s smart monitoring system, these products integrate with mobile apps for real-time data tracking. Widely used in hospitals and postnatal centers, VECH merges IoT with pediatric healthcare.
NEWGENBIO
Booth No. 7-1B06
NEWGENBIO focuses on digestive health with its high-activity lactase products, available in powder and drop forms. Certified to pharmaceutical standards (DMF-approved), these enzyme supplements help relieve lactose intolerance for infants and adults alike. Suitable for nutrition brands, cross-border e-commerce, and health food manufacturers.
KODOMO
Booth No. 6-2044~46
As a sub-brand of Lion Japan, Little Lion King debuts its Olive Cream and age-targeted fluoride toothpaste. Featuring cold-pressed olive leaf extracts and patented fluoride-lock technology, the products aim to soothe dry, irritated baby skin and protect teeth across growth stages. With German dermatological certification, the brand is ideal for premium oral and skincare channels.
New Brands. New Trends. One Powerful Pavilion.
