Discover. Connect. Grow. — Empowering the Future of the Maternity & Baby Industry
The CBME New Star Program is launched to support outstanding emerging brands in the maternity and baby industry. Through a full-year plan—including pre-show engagement, in-show exposure, and post-show follow-up—CBME helps small to mid-sized brands gain visibility, connect with top buyers, and break through the dominance of leading brands.
About the Program
- What is the "New Star Program"？
- A support program for young and growing brands in the maternity & baby industry
- Created by CBME China 2025 to help new brands gain visibility and growth
- Ideal for brands that are creative, consumer-focused, and ready to grow
- Offers full-cycle support — before, during, and after the CBME show
- Helps you stand out in a market dominated by big-name brands
- Why the “CBME 2025 New Star Program”?
- Big brands take most of the attention
- Too much focus on trendy “internet-famous” products
- Many products don’t match real needs — 72% of shoppers care more about usefulness than marketing
- What is Our Program Goals?
- Help brands solve actual problems parents care about — not just follow trends.
- Give high-quality but less-known brands a fair chance to shine.
- Encourage product ideas that are useful, thoughtful, and consumer-driven.
- Create strong links between new brands and top buyers, media, and platforms.
- Help new brands stand out with storytelling, promotion, and channel development.
How to Apply？
1 ) Two Entry Channels:
- Brand Self-Registration
- Buyer Nomination
2 ) For Brands:
- Brand & Company Name
- Contact Info
- Establishment Date
- Introduction & Highlights
- Main Product Details (with photos)
- Team & Channel Strategy
- Website
3 ) For Nominators:
- Your Info
- Recommended Brand Info
- Reason for Nomination
Expert Selection
1 ) Evaluation Panel:
Over 100 industry experts across 10 product-focused sessions
Members include:
60+ Offline Channel Distributors
30+ Key Opinion Leaders
10+ Industry Experts
2 ) Selection Process:
Brands present via Tencent Meeting (3 mins presentation + 2 mins Q&A)
Panel scores based on brand story, product strength, innovation
Top-scoring brands selected for the New Star Program
3 ) Live Broadcast:
All sessions streamed via CBME’s official video account
Brand Benefits
1 ) For All Registered Brands:
Official Promotion via CBME and partners
Access to Expert Panel + Buyer Matchmaking
Faster Channel Development
2 ) For Selected “CBME Stars”:
Credibility Boost: Endorsed by CBME
Broad Exposure: 1900+ distributors, 200+ media outlets, 1.4M+ industry contacts
Platform Collaboration: Douyin, Xiaohongshu, Kuaishou, Tmall
Free Booth Space: In “CBME Star Product” zone
Year-Round Distribution: Product Manual to key buyers
3 ) Optional Paid Value-Added Package (¥10,000):
1-on-1 Buyer Matchmaking
Onsite Matchmaking Session
Booth in CBME Star Area
Entry into Gift Pack Program (2,000 products)
Priority Booth Selection for CBME 2026
Timeline
Registration Phase
Comprehensive launch of the New Star Program registration and nomination process, including promotion on CBME's WeChat, Weibo, social groups, and related media, agencies, and influencers.
March 2025Registration and Evaluation Recruitment
Continuous registration and nomination of brands. The CBME team will simultaneously screen applications according to the registration requirements. Recruitment of the "Expert Selection Panel". At this stage, promotional activities will continue at a steady pace.
Mar–May 2025Online Evaluation Meetings
Holding of the Online Selection Meeting. Shortlisted brands will conduct online roadshows. The evaluation panel will grade and compile the results.
Early June 2025Announcement of the selected brands
Announcement will be made through CBME's full media channels, the CBME exhibition site, and CBME's partner media and platforms, with comprehensive offline and online coverage.
June–July 2025Continuous Development
Continuous promotion on CBME's full media channels.
Production of the Star Handbook to continuously reach offline channel partners.
Collaboration with more platforms to provide additional support policies for new star brands.
July–Dec 2025Be the Next CBME Star!
