CBME China 2026 – New Year, New Mascot, New Opportunity

A fresh start for the new year—CBME’s original IP makes its debut! Not only is it playful and adorable, but it also embodies our wish to warmly accompany every partner on their journey and grow together. Let companionship gain a new, familiar face.
Four unique characters representing each letter in CBME, come together as our original IP family. They embody our heartfelt wish to walk alongside every partner with warmth, growing together on this beautiful journey of childhood and family moments.
MEET
CBME FAMILY
Cici
The Well-Behaved Eater
Bobo
The Cozy Knitter
Mimi
The Creative Toy Master
Eli
The Street Glider
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