Spot the Next Big Thing at CBME 2025: Premium Emerging New Brands
Why Emerging New Brands Matter
Many promising brands never get the recognition they deserve. They have great products, but no platform to showcase them. At the same time, buyers are always on the hunt for fresh ideas and real innovation.
That’s why CBME is spotlighting emerging brands — companies under 5 years old that are redefining the baby, kids, and maternity industry with truly original products, not just trend-followers.
At CBME 2025, discover a curated selection of young, bold brands, from tech-driven solutions that solve everyday parenting challenges to uniquely designed products that stand out in the market. These hidden champions are ready to be seen. Are you ready to find them?
Meet the Featured Emerging Brands
Apparel & Footwear
Babylove
Babylove(booth number: 5-1D35):“Soft Safety” for infants 0–3 years old
Key Product: Bobo Fruit Tea Onesie
🔹 Tea bamboo fiber for antibacterial, breathable comfort
🔹 Dual-layer weaving, moisture-wicking
🔹 5A national-grade testing reports
🔹 Eco-friendly dyeing
Coucouçava
Coucouçava(booth number: 4-1C10): Founded by a designer mom inspired by her daughter
Key Product: Hana NAWP2505
🔹 Interchangeable velcro patches (block toy-inspired)
🔹 DIY fun to boost creativity
🔹 Personalized shoe design for self-expression
Educational Tools
Baizi
Baizi (booth number: 6-1C31): Pioneer in large eye-protection desk lamps
Key Product: Eye-Caring Smart Streetlamp
🔹 90° rotatable light head
🔹 Voice control for safe night use
🔹 Anti-glare, sleep-mode activation via voice
Beishilang
Beishilang (booth number: 6-1D23/24): Innovative clamp-style dual-wing desk lamps
Key Product: Dabai Gen 2
🔹 Morsunlux light mimics morning sunlight
🔹 Wide coverage bar light with anti-glare tech
🔹 Saves space & promotes eye health
Smart Parenting Electronics
TREN Tian Ai Yin
TREN Tian Ai Yin (booth number: 7-2D16): Technology-enhanced feeding solutions
Key Product: Xiyue Smart Glass Milk Prep Kettle
🔹 Fully glass design (no plastic/metal)
🔹 IMD touch panel + night light
🔹 Smart and safe for night feeding
Tuling Care
Tuling Care (booth number: 7-2E19): Revolutionizing infant monitoring
Key Product: AI Baby Monitor
🔹 Radar + AI vision dual-engine
🔹 Contactless vital signs monitoring
🔹 Virtual fences, voice alerts, temperature checks
🔹 Always-on protection, even offline
Dairy & Nutrition
Binigao
Binigao (booth number: 8-1B18-1/8-1B20-1): Child nutrition meets Traditional Chinese Medicine
Key Product: Growth Milk Powder with GABA
🔹 Formula built on TCM “food as medicine” principles
Xiaohe
Xiaohe (booth number: 7-1C15)Focused on height management
Key Product: Beilegao Growth Formula
🔹 “Adjust first, supplement second” approach
Snacks & Functional Foods
Feixiaobai
Feixiaobai (booth number: 8-1C36): “Beauty Water” – Pink Guava Berry Juice
🔹 Superfood ingredients
🔹 No additives or cane sugar
🔹 Sweet, natural, antioxidant-rich
Guaixiaoke
Guaixiaoke (booth number: 8-1D28): Kid-friendly, whole-family healthy snacks
Key Product: Pork Floss
🔹 100% meat, no pea powder
🔹 Long-term customer favorite
Guanghe Zhishang
Feixiaobai (booth number: 8-1C36): “Beauty Water” – Pink Guava Berry Juice
🔹 Superfood ingredients
🔹 No additives or cane sugar
🔹 Sweet, natural, antioxidant-rich
Tianjia Mingshi
Guaixiaoke (booth number: 8-1D28): Kid-friendly, whole-family healthy snacks
Key Product: Pork Floss
🔹 100% meat, no pea powder
🔹 Long-term customer favorite
CBME New Star Program
As part of CBME’s New Star Program, we’re putting a spotlight on promising emerging brands from across the baby, kids, and maternity industry. This year, we’re giving innovative startups and young labels the platform they deserve to shine in front of global buyers like you.
From cutting-edge designs to problem-solving products, explore a wide range of categories and discover the next big names before everyone else does.
Don’t miss your chance to connect with fresh talent and uncover the hottest trends shaping the future of family lifestyle.
Ready to find your next partner or product? Join us at CBME China 2025!
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