World’s 2nd largest baby diaper maker steps into India – Swedish major has earmarked nearly Rs 200-cr investment over next year-and-a-half

Source: CBME India

Companies such as Procter & Gamble, Kimberly Clarke and Unicharm, key companies in the Rs 4,000-crore baby diaper market in India, will now have to contend with one more competitor in Swedish firm SCA Hygiene.

The world’s second-largest baby diaper maker will finally launch its brand Libero in the country by October 2013 in a bid to partake of the growth in one of the world’s most promising consumer markets.

Cecilia Edebo, vice-president, consumer goods, SCA Hygiene Products India, said the company had earmarked an investment of nearly Rs 200 crore over the next year-and-a-half, to be used in setting up a plant at Ranjangaon, near Pune, besides forming a sales & marketing team and in pushing its products in the country.

Learn more on the Child, Baby and Maternity market in India at www.cbmeinida.com