Days

CBME China 2025
NECC (Shanghai), 16-18 July 2025

Japanese Pavilion

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Discover Premium Japanese Maternity & Baby Products

Step into Japan Pavilion at CBME China 2025, where tradition meets innovation in the world of maternity and baby care. The Japan Pavilion brings together 26 premium Japanese brands known for their exceptional quality, thoughtful design, and deep understanding of family needs.

From postnatal recovery wear and organic skincare to elegantly designed baby apparel and essential parenting products, this is your gateway to the very best that Japan has to offer. Experience a unique blend of cultural heritage and modern innovation — all under one roof at CBME China 2025.

About the JETRO Pavilion

JETRO is a government-backed agency that supports Japanese companies in expanding overseas, with 120+ offices worldwide.

At CBME 2025, JETRO presents 13 premium brands specializing in maternity care, postpartum recovery, intimate wellness, and baby essentials — trusted by Japanese mothers and ready for global markets.

  • Booth: 4-1E07
  • Focus: Postpartum care, feminine wellness, eco-friendly products, high-performance wearables, and more.
Products Preview: Children and Baby Products

In addition to the JETRO Pavilion, 13 more Japanese brands will exhibit their latest innovations in children’s fashion, feeding, hygiene, and lifestyle — combining aesthetics and practicality for global families.

AIRgram

Booth: 4-1C33

Key Product: Insulated Water Bottle
Double-lid vacuum bottle with long-lasting temperature control, anti-slip base, and child-safe lock. Stylish IP collaboration designs available.

Looking for: Wholesalers, retailers, baby stores, e-commerce sellers

Angel Della

Booth: 4-1D18

Key Product: Angel Series Babywear
Organic cotton baby clothes inspired by art from autistic children. Unique wing-shaped designs reflect imagination and care.

Looking for: Designer baby shops, high-end boutiques, influencers

ASAHI

Booth: 4-1C17

Key Product: First-Walker Baby Shoes
Developed with a patented sole to support toddlers’ walking posture and balance. Made from safe and flexible TPE materials.

Looking for: Baby chains, supermarkets, agents, influencers

Betta

Booth: 4-1C24-1

Key Product: Wide-Neck PPSU Feeding Bottle
Ergonomic design encourages natural breastfeeding posture. The “Carrousel” edition combines function with playful style.

Looking for: Retailers, supermarkets, maternity chains

HALEIWA

Booth: 4-1G19

Key Product: Insulated Bottle with Dual Lids
600ml stainless bottle with celebrity-loved design. Includes thermal and direct-drink lids, ideal for all-day hydration.

Looking for: Social sellers, retailers, lifestyle distributors

KAWAMOON

Booth: 4-1D18

Key Product: Leather First-Walker Shoes
High-quality leather shoes designed for babies aged 0–3. Soft latex insoles and flexible soles support early development.

Looking for: Baby boutiques, influencers, physical stores

Ci

Booth: 4-1C25

Key Product: Kids’ Fat Handle Toothbrush
Soft bristles and a thick handle designed for little hands. Parent-friendly grooves help guide early brushing habits.

Looking for: Retailers, dental shops, e-commerce platforms

ET LIBERI

Booth: 5-1B36-1

Key Product: Julia Pink Dress
A luxurious tulle dress with pearl buttons and sequin accents. Designed in Japan for elegant and casual baby fashion.

Looking for: Department stores, premium boutiques, import buyers

kitpas

Booth: 4-1C03

Key Product: Rice Bran Wax Crayons
Non-toxic, washable crayons that work on paper, glass, and whiteboards. Safe for kids and great for parent-child activities.

Looking for: Stationery shops, toy stores, online creators

pompkins BABY

Booth: 4-1C03

Key Product: 3D Animal Socks
Lovingly crafted on specialized Japanese machines, these socks feature charming 3D animal designs. Great for gifts or matching sets.

Looking for: Baby shops, department stores, e-commerce

Yucca

Booth: 4-1C17

Key Product: Smart Electric Toothbrush
Fun, interactive UI encourages kids to brush properly. Includes brushing reminders, pressure alerts, and antimicrobial bristles.

Looking for: Retail chains, agents, e-commerce, group sellers

pompkins BABY

Booth: 6-2C33

Key Product: Baby Moisturizing Cream
A gentle face cream made with 27 natural ingredients. Nourishes and protects delicate skin, featuring iconic FUEKI branding.

Looking for: Regional distributors, online retailers, social sellers

Sanyo

Booth: 6-2A06

Key Product: Premium Cotton Swabs
From a manufacturer with 50+ years of experience. Rounded tips and durable stems offer safety and comfort for baby care.

Looking for: Drugstores, supermarkets, baby goods distributors

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Products Preview: Women and Maternity Products
A.A.TH Medical

Booth: 4-1E07

Key Product: Compression Leggings
Far-infrared fiber supports blood circulation and helps relieve muscle pain and fatigue. Ideal for postpartum recovery, yoga, or daily wear.

Looking for: Retailers, e-commerce, service providers

as CORPORATION

Booth: 4-1E07

Key Product: Cool-touch Shaping Tank Top
Breathable, cooling mesh gently shapes the waist and pelvis. Designed to stay dry and fresh for postpartum comfort.

Looking for: Distributors, retailers, online shops

BEAUTYNOWRAN

Booth: 4-1E07

Key Product: Venous Therapy Socks

Japanese Labor Ministry & General Medical Equipment (Class I) approved product. Promotes blood circulation and reduces swelling.

Looking for: Retailers, distributors,  wholesalers, e-commerce

as CORPORATION

Booth: 4-1E07

Key Product: Optoelectronic pelvic correction socks
Wearing can slim the abdomen, lift the buttocks, warm the womb, and beautify the legs. Can also improve leg swelling.

Looking for: Retailers

elmie

Booth: 4-1E07

Key Product: Huiroumei Women’s Clothing Foam Detergent 200ml
Foam Detergent for Lingerie

Looking for: Offline retailers, agents/distributors/wholesalers, retail e-commerce, upstream and downstream service providers

Lunafull

Booth: 4-1E07

Key Product: Lunafull Feminine Capsule
Selected organic pomegranate essence, a private massage oil specially designed for preconception, prenatal, and postpartum care. Gently cares for the vulva and intimate areas, promotes blood circulation, aids in natural childbirth, and awakens a woman’s innate strength.

Looking for: Offline retailers, agents/distributors/wholesalers, retail e-commerce and company who requires OEM services

MUAUU

Booth: 4-1E07

Key Product: Bust Care Serum
A high-performance serum that helps promote breast tissue recovery, firmness, and circulation after childbirth.

Looking for: Distributors, e-commerce, beauty partners

RH Sleep

Booth: 4-1E07

Key Product: Recovery Bra
Comfortable 24-hour wear bra that improves sleep quality, boosts circulation, and relieves fatigue and shoulder tension.

Looking for: Retailers, wholesalers, health-focused sellers

RhysuAir

Key Product: Intimate Laundry Detergent
Plant-based formula with pH 5.5. Gently cleans and protects underwear, including against bloodstains and odor.

Looking for: Retailers, online sellers, eco shops

TERAICHI

Key Product: Cooling & UV-Protective Scarf
Made with advanced Japanese fibers to block UV rays and instantly cool the skin. Lightweight and ideal for summer.

Looking for: Retailers, gift shops, apparel distributors

VENEX

Key Product: Recovery Scarf
Japan-certified medical device that enhances rest and sleep. Wear overnight to relieve stiffness and improve recovery.

Looking for: Retailers, wellness distributors

CHINOSHIO

Key Product: Organic Feminine Pads
Eco-friendly cotton pads for postpartum, menstrual, or senior use. Designed for sensitive skin with antibacterial properties.

Looking for: Retailers, eco-focused sellers, distributors

Marukoru

Key Product: Postpartum Shaping Girdle
Targets waist, hips, and abdomen for new mothers. Designed for easy wear, support, and comfort during recovery.

Looking for: Maternity retailers, online shops

Why Visit Japan Pavilion?

What Makes It Special?

  • Exclusive showcase of 26 top-tier Japanese maternity & baby brands

  • Meet suppliers with proven domestic success in Japan

  • Discover IP collaborations, green innovations, and premium quality

  • Find trending SKUs for boutique shops, online retail, or OEM sourcing

Ready to connect with Japan’s top maternity and baby care brands?

Join us at CBME 2025 from July 16–18 in Shanghai!

Pre-register now to enjoy free admission — onsite tickets will be charged at RMB ¥100.

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Enjoy fast access with your pre-registration

Save CNY 100 admission fee.
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16-18 July, 2025
NECC, Shanghai, China