Days

CBME China 2026
NECC (Shanghai), 15-17 July 2026

Annual Product Selection Program
Locking the CBME Product Selection Day on every 26th
CBME will rigorously select brands and products for each session, matching the most suitable resources based on buyer and brand requirements.
Buyer Requirements
  • Qualification Certification: Must possess physical retail stores, agency credentials, or influencer sales capabilities.
  • Clear purchasing intent.
  • Must schedule and select specific sessions.
Brand Requirements
  • Submitted products must align with the selected theme
  • Product materials must be provided to support the selection event promotion
Unlock Exclusive VIP Privileges
Transform your sourcing journey with priority access to venue and VIP lounge, private networking events, and personalized business matching.