Days

CBME China 2026
NECC (Shanghai), 15-17 July 2026

CBME Toy & Education Expo

HALL LOCATION
HALL 8.1
EXHIBITS
Toys
Plush Toys, STEAM Toys, Building Blocks, Puzzle, Card Games, Role-play Sets, Musical Toys & Instruments...
Learning
Books, Picture Books, Audio Storytellers, Educational Robotics & Wearables, Interactive Readers & Learning Tablets, Study Desk & Chair, Stationery...
Play & Activity
Playpens & Safety Gates, Play Mats, Slides, Rocking Toys, Trampolines, Sport sets...
Others
Party Decorations, Toy Storage Solutions, Model Kits...
WHY CHOOSE CBME CHINA
EXHIBITOR SAYS

As our first choice for new product launches offline, this year we showcased more than 20 products, including 10 brand-new ones for 2025 at CBME China. Two hero products stood out with
their innovative designs, attracting significant buyer attention. We received more than 100 in-depth client meetings on-site and partnered with 23 influencers to host dedicated livestream sessions, and we gained over 488K exposures.

Having exhibited for two consecutive editions, we’ve gained not only brand exposure but also rapid business growth. Over three days, we welcomed 3,000+ buyers, generated 1,000+ leads, and attracted 120 key influencers to our booth. The exposure exceeded 5 million on rednote, and we received 4 media interviews.

Cozy World delivered an outstanding performance at the exhibition. Our new product launch event drew massive crowds, welcoming over 5,000 industry professionals. The domestic and international agents showed enthusiastic interest, resulting in on-site agreements with more than 100 retail partners. During the exhibition, social media platforms saw surging engagement, generating over 1M views.

WHO YOU CAN MEET AT CBME CHINA
* Partial list of 2025 exhibitors

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