CBME China 2025 Highlights

Category Breakdown: What 4,500+ Brands Look Like

At CBME China 2025, the 4,500+ participating brands were distributed across five core product categories. Understanding this breakdown helps you allocate your time effectively when planning your three-day visit.

• Mother and Baby Care Products (35.2%) — Skincare, diapers, bath products, maternal care items, and health supplements for both mother and child. This is the largest category at CBME China, reflecting the comprehensive nature of the show.
• Food, Nutraceuticals, and Snacks (21%) — Infant formula, baby food pouches, nutritional supplements, and functional snacks. This category includes both domestic Chinese brands and international brands seeking distribution partnerships.
• Strollers, Car Seats, and Furniture (17.9%) — Full-size strollers, travel systems, car seats meeting global safety standards, cribs, changing tables, and nursery furniture. Many suppliers in this category offer OEM and ODM capabilities for custom designs.
• Baby and Kids Wear, Shoes, and Accessories (15.3%) — Ready-to-wear collections, footwear, hats, socks, and accessories. This category spans from budget-friendly basic lines to premium designer brands.
• Toys, Study Tables, and Stationery (10.7%) — Educational toys, STEM learning products, play furniture, art supplies, and school accessories. CBME’s concurrent Toy & Education Expo focuses specifically on this category.

This distribution means that whether you specialize in infant nutrition, durable goods like strollers, or seasonal apparel, CBME China has a dedicated section for your product focus. The remaining space at the show covers OEM/ODM services, packaging, ingredients, and supply chain solutions.

Five Shows in One: CBME’s Concurrent Events

One of CBME China’s defining advantages is the co-located events that expand your sourcing possibilities beyond core baby products. Each concurrent event runs alongside the main CBME show, allowing you to pivot between exhibitions with a single badge.

• CBME Toy & Education Expo — Focuses on play products, educational toys, STEM learning tools, and children’s furniture. If toys are part of your product mix, this dedicated hall saves you time finding relevant suppliers — including plush toy brands driving consumer engagement.
• CBME Children’s Wear Expo — A dedicated space for children’s apparel brands, from newborn onesies to teenage fashion. This expo attracts both brands seeking distributors and retailers looking for new labels.
• CBME Food & Health Expo — Concentrates on infant nutrition, health supplements, organic products, and functional foods. This is where food importers and health-conscious retailers source new products for their shelves.
• CBME Supply Chain Expo — Covers the upstream side of the industry: raw materials, packaging, manufacturing equipment, and logistics services. If you are working on custom product development, this expo connects you with component suppliers.
• Licensing Expo China (LEC) — Features licensed characters, entertainment properties, and brand franchises available for licensing in the baby and children’s market. Brand owners and retailers explore IP partnerships here.

The overlap between these events creates unexpected discovery opportunities. A stroller buyer might find an interesting toy brand in the same walking path. A food retailer might discover a licensed character that drives their apparel sales. Planning your badge to access all five events maximizes your sourcing potential.

Who Attends: Understanding the Buyer Mix

CBME China attracts a diverse mix of trade buyers, each with different sourcing needs and decision-making priorities. Understanding who else is in the room helps you position your visit strategically.

• Agents and Distributors — These buyers represent multiple brands in specific territories. They are looking for exclusive distribution opportunities and competitive pricing structures that allow margin for their channel.
• Import and Export Trading Companies — Cross-border specialists who understand international trade compliance, customs, and logistics. They source products for resale in other markets or facilitate partnerships between Chinese manufacturers and overseas brands.
• Offline Retailers — Brick-and-mortar store owners and chain buyers. They prioritize shelf appeal, packaging, and products that perform well in physical retail environments with staff-assisted selling.
• Online Retailers and E-commerce Operators — Digital-first buyers focused on conversion rates, shipping efficiency, and products that photograph well. They often source smaller quantities for direct-to-consumer fulfillment.
• Brand Owners — Companies that own intellectual property and seek manufacturing partners or licensing opportunities. They need OEM/ODM suppliers who can produce to their specifications — from licensed plush toy production to children’s apparel manufacturing.
• Contract Manufacturers and Supply Chain Companies — These attendees are on both sides of the equation: sourcing components and selling manufacturing services. Understanding their capabilities opens doors for custom product development.

The diversity of buyer types means that exhibitors at CBME China have experience working with different business models. Whether you are a startup launching your first product line or an established retailer expanding your catalog, you will find suppliers accustomed to your procurement requirements.

Product Displays Across All Categories

CBME China 2025 showcased the full spectrum of baby and maternity products across dedicated halls. Each category zone was organized to allow buyers to focus their time efficiently, with exhibitors positioned by product type and booth staff prepared to discuss specifications, MOQs, and customization capabilities.

The product preview zones allowed buyers to discover new brands and innovative items before walking the main exhibition floor. You can use the monthly Product Spotlight to shortlist exhibitors before you arrive at CBME China 2026.

Buyer-Supplier Meetings and Networking

The exhibition floor at CBME China 2025 was where partnerships began. International buyers connected directly with manufacturers, discussed OEM capabilities, negotiated sample orders, and finalized terms across meeting tables and exhibition booths. These face-to-face conversations remain the most effective way to assess supplier credibility and build lasting business relationships.

For importers and distributors, the meeting tables at CBME China offer something that email and video calls cannot: the ability to inspect product quality firsthand, verify manufacturing capabilities, and establish personal rapport with decision-makers. This is why buyers return to CBME China year after year.

Whether you were looking for baby food manufacturers, skincare suppliers, or stroller factories, the exhibition floor offered direct access to decision-makers.

International Pavilions and Global Participation

CBME China 2025 welcomed exhibitors and buyers from around the world. International pavilions highlighted country-specific product categories and manufacturing expertise, while overseas buyers found suppliers suited to their market requirements. These dedicated spaces made it easier to identify partners by region and understand what each market offers.

The international character of CBME China reflects the global nature of the baby products industry. From ingredient suppliers in the Food & Health Expo to finished goods manufacturers in the main halls, the show connects you with partners across the supply chain regardless of where you are based or where you plan to sell. International brands like JELLYCAT and Pop Mart showcase how Chinese manufacturing supports global toy brands.

For overseas buyers, the international pavilions offer a starting point for regional sourcing. For domestic Chinese buyers, these pavilions provide access to imported brands and international formulations that appeal to Chinese consumers.

Show Floor Atmosphere and Visitor Flow

With nearly 300,000 m² of exhibition space, CBME China 2025 covered multiple halls at the National Exhibition and Convention Center in Shanghai. Buyers navigated between product zones, attended meetings, and explored new categories across the three-day event. The scale of the show means that planning your visit in advance is essential for covering your priority categories.

The visitor flow patterns at CBME China follow the category zones. Morning hours tend to be busier in the Mother and Baby Care halls, while afternoon traffic shifts toward apparel and accessories. If you have priority meetings, schedule them during these peak times in the relevant halls. Use the quieter midday hours for exploratory walking and discovery.

Review the product categories and exhibitor list before you arrive so you can prioritize the meetings that matter most.

Conference Sessions and Industry Insights

Beyond the exhibition floor, CBME China 2025 featured conference sessions covering market trends, regulatory updates, and sourcing strategies. These sessions helped buyers understand the broader market context while preparing for their sourcing decisions. Attending conference sessions is included with your visitor registration.

The conference program at CBME China serves different purposes depending on your role. For first-time visitors, sessions provide context about the Chinese baby products market and introduce you to key categories you might not have considered. For experienced buyers, sessions on regulatory changes and compliance help you stay current with import requirements in your market.

You can combine learning with sourcing to make the most of your three days at CBME China 2026. Morning sessions end before the exhibition floor peaks, leaving your afternoons for meetings and exploration.

Overseas Buyer Connections

The Hosted Buyer Program at CBME China 2025 connected pre-qualified international buyers with suppliers matching their product interests. These facilitated meetings helped buyers discover new manufacturers and accelerate their sourcing timelines, reducing the time spent searching the exhibition floor for relevant suppliers.

If you are an international buyer planning to attend CBME China 2026, consider applying for the Hosted Buyer Program. This program offers matchmaking services, networking events, and exclusive access to supplier meetings that might not be available to general visitors.

Apply for the CBME China 2026 Hosted Buyer Program

Frequently Asked Questions

What was the scale of CBME China 2025?

CBME China 2025 featured over 4,500 participating brands, 100,000+ trade buyers, and nearly 300,000 m² of exhibition space at the National Exhibition and Convention Center in Shanghai. Organized by Informa Markets, the event celebrated 25 years of excellence in the baby and maternity products industry.

What product categories can I find at CBME China?

CBME China covers the complete baby and maternity product range: mother and baby care (35.2%), food and nutraceuticals (21%), strollers and furniture (17.9%), apparel and accessories (15.3%), and toys and educational products (10.7%). Additionally, five concurrent events expand sourcing opportunities to toys, children’s wear, food and health products, supply chain services, and licensed intellectual property.

How can I verify exhibitors before attending CBME China 2026?

You can use the monthly Product Spotlight to preview featured products and exhibitors before the show. This helps you shortlist suppliers and prepare meeting questions in advance. The Product Spotlight is available on the CBME China official website and highlights exhibitors across all product categories.

Are these photos from the actual event?

Yes. All photos on this page are from CBME China 2025 and are labeled accordingly. We do not use AI-generated images for event documentation. These are real moments from the exhibition floor.

Can international buyers attend CBME China 2026?

Yes. International buyers are welcome to register for CBME China 2026. The Hosted Buyer Program offers additional support for pre-qualified overseas buyers, including facilitated matchmaking meetings, networking events, and on-site assistance. Early registration waives the RMB 100 admission fee.

What is the Hosted Buyer Program?

The Hosted Buyer Program connects pre-qualified international buyers with suppliers that match their specific product interests. Accepted buyers receive a personalized meeting schedule, access to exclusive networking sessions, and support from CBME staff throughout the event. Applications are reviewed based on purchasing authority, import volume, and product category interests.

When should I register for CBME China 2026?

Register early to waive the RMB 100 admission fee and secure your visitor badge before the show. Early registration also gives you access to the Product Spotlight and exhibitor previews, allowing you to plan your visit before arriving in Shanghai.

Official Sources

• About CBME China – Event basics, venue, exhibition categories, and 25-year history
• Why Visit CBME China – Buyer value proposition, scale information, and registration details
• Hosted Buyer Program – Matchmaking services for international buyers
• Product Spotlight – Monthly preview of featured products and exhibitors

Last reviewed: June 11, 2026  |  Published: June 12, 2026  |  Publisher: CBME China, a division of Informa

Register now to secure your visitor badge for CBME China 2026.

CBME China 2026 takes place July 15–17 at the National Exhibition and Convention Center in Shanghai. With 4,500+ brands across five concurrent events and a dedicated Hosted Buyer Program for international visitors, CBME China remains the world’s largest sourcing event for baby and maternity products.