Days

CBME China 2026
NECC (Shanghai), 15-17 July 2026

Why Exhibit

»
The Ultimate Platform for Baby & Maternity Industry Growth

For 25 years, CBME China has been the world’s most comprehensive, innovative, and influential trade show for baby and maternity products. This milestone edition empowers your business with four strategic pillars:

Key Reasons to Exhibit

1

Access China’s Vast Market

100,000+ professional buyers from 40+ channels

2

Boost Brand Visibility

Stand out in a competitive market & gain media exposure

3

Showcase Innovations

Launch products where industry leaders & buyers discover the next big thing

4

Expand Distribution Channels

Secure partnerships with retailers, e-commerce, and distributors

5

Gain Market Intelligence

Leverage consumer trends & retail insights to refine your strategy

6

Localization Support

Navigate China’s market with B2B2C tools & cross-border matchmaking

END-TO-END

Don’t move, We’ll Handle Everything

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Local Moving

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Long-distance Moving

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Commercial moving

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Packing Services

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Storage Services

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Furniture Assembly

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Check out our exhibitor brochure

2025
Connect with professional buyers across all channels

30.5%

Offline retailers

22%

Online channels

14.2%

Brand owners

9.9%

Agents

8.6%

Supply chain companies

6.9%

Upstream and downstream service

Professional Buyers
90000
New Buyers
18.8 %
Post-90s and Generation Z
0 %

What Our Exhibitors Say

Accelerate the development of distributor network

Play Up, Portugal

“For us, our main business model is developing distributors, so B-end buyers are very important. CBME team has also contributed a great deal during this process and provided us with a lot of value. They have proactively introduced us to potential buyers and facilitated business connections.”

Key channel to find local operational partners

Fehn, Germany

“We are still quite new to this market, but as I said, this is an excellent showroom. There are so many people here from the baby and maternity industries because it’s the most important show in China. It allows our products to be seen and tested by the right audience, which is incredibly valuable for us. ”

Efficiently connect with distributors in China

Nest Designs, Canada

“First and foremost, CBME helps bring together high-quality partners from across the country into one space. Second, many customers came to our booth specifically because of CBME, which gave us valuable opportunities to engage closely with them. They were able to see, touch, and experience our products directly.”

You ask, we answer

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Ready to showcase at CBME now?