Days

CBME China 2025
NECC (Shanghai), 16-18 July 2025

Onsite Activities

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Discover a Wealth of Onsite Activities at CBME China 2025

At CBME China 2025, immerse yourself in a diverse array of engaging onsite activities tailored to meet your business needs:

1. For Offline Channel Enthusiasts:

    • Join our Matchmaking Meetings
    • Brand Display Competitions
    • Innovation Street for Milk Powder.

2. For Online Channel Focus:

    • Influencer Matchmaking
    • Influencer Night
    • Influencer Conference

3. For New Product Seekers:

    • New Products Pavilion 
    • New Product Launch Events

4. For OEM/ODM Interests:

    • OEM/ODM Matchmaking Sessions
    • OEM/ODM Selection Area
    • Supply Chain Conferences. manufacturers, CBME China 2025 has something for everyone.

Whether you’re looking to expand your network, explore new products, or connect with leading manufacturers, CBME China 2025 has something for everyone.

For Offline Channel Enthusiasts

1 ) Business Matchmaking Events

At CBME China 2025, we understand the importance of making meaningful business connections. Our Business Matchmaking Meetings are designed specifically for overseas buyers looking to connect with top-notch suppliers, manufacturers, and brands in the baby, kids, and maternity industry.

Why Join Our Matchmaking Sessions?

  • Tailored Connections: We match you with exhibitors based on your specific interests and business needs.
  • Time-Saving Efficiency: Pre-scheduled meetings allow you to maximize your time at the event, ensuring productive interactions.
  • Networking Opportunities: Expand your network by attending structured events and connecting with industry leaders from around the globe.

2 ) Brand Display Competition

Experience the Power of Immersive Brand Displays

At CBME China 2025, we bring your brand to life through immersive display spaces that seamlessly blend products with end-user experiences. Our Brand Assembly Zones are designed to create unique and engaging environments where your brand can shine.

What you will see:

  • Immersive Experiences: See firsthand how brands integrate their products into real-life scenarios, offering you a deeper understanding of their potential in various markets.
  • Professional Judging and Interactive Engagement: Benefit from expert evaluations and interactive elements that drive traffic to each display. Every corner becomes an opportunity to attract new partnerships.
  • Showcase Multi-Dimensional Growth: Witness the limitless potential of brands as they demonstrate their ability to thrive across multiple channels and platforms, both online and offline.

3 ) Infant Formula Innovation Zone

Join us at CBME China to explore the ‘Infant Formula Innovation Zone’ and the ‘Full-Age Formula Brand Zone’.

Driven by scientific formulations, these zones offer a precise match for niche needs. Our differentiated products and clear efficacy labels are crafted to create new profit growth opportunities for offline channels. Experience the future of nutrition and formula innovation tailored for your market!

What you can expect:

  • Science-Driven Innovation: See how leading brands are using cutting-edge research to develop next-generation nutrition solutions.
    Clear Functional
  • Labeling: Easily identify products with specific health claims and proven benefits, making it simple to match offerings with your market’s needs.
  • Differentiated Products: Discover unique formulations that stand out in crowded markets — ideal for buyers looking for competitive advantages.
  • Profit Potential for Offline Channels: These high-value, clearly positioned products offer strong margins and growing consumer demand, making them ideal for driving retail growth.

Don’t Miss Out — Get Your Free Pass Now

For Online Channel Focus

1 ) Influencer Matchmaking Meetings

Tap into China’s Booming Online Market with CBME China 2025

Looking to capture the commercial potential of China’s fast-growing digital channels? At CBME China 2025, we connect you directly with high-quality online resources that drive real results.

With access to a resource pool of 150,000+ influencers and online KOCs, and in-depth collaboration with major platforms such as Douyin, Xiaohongshu, and Kuaishou, CBME offers:

  • Precise Influencer Matching: Find the right online partners based on your brand positioning and target audience.
  • Quality Traffic Support: Gain access to curated traffic resources that help boost visibility and engagement.
  • Ongoing Exposure Opportunities: Benefit from sustained promotion across platforms to build brand awareness and market presence.

Whether you’re entering the Chinese market or looking to expand your digital reach, CBME provides the tools and connections to support your online growth strategy.

2 ) Influencer Night

Connect with Industry Leaders and Influencers at CBME China 2025

CBME China 2025 brings together 300+ top influencers, e-commerce sellers, MCN agencies, private domain leaders, and leading e-commerce platforms — creating the ideal environment for meaningful business connections.

As part of the event, over 95 prestigious industry awards will be presented on site, recognizing excellence across the maternal and baby product sectors.

This is more than just a networking opportunity — it’s a high-impact platform where brands and digital leaders come together to:

  • Build strategic partnerships with key players in China’s fast-evolving online market
  • Discover top-tier talent and agencies that can support your digital marketing and sales growth
  • Showcase your brand in a dynamic setting designed to drive collaboration and innovation

3 ) Influencer Summit

Unlock the Future of Online Maternity and Baby Market with CBME China 2025

Join us at CBME China 2025, where we bring together China’s leading maternity and baby influencers to share practical insights and expert analysis on the future of online consumer trends and marketing strategies.

Why This Matters for Overseas Buyers:

  • Focused Expertise: Gain exclusive access to in-depth discussions on the latest online consumption patterns and marketing trends specific to the maternal and baby industry.
  • Strategic Insights: Learn from top influencers who will provide actionable strategies to help you navigate and succeed in China’s dynamic digital marketplace.
  • Enhanced Brand Collaborations: Deepen your brand’s engagement with key online channels through targeted partnerships, fostering a more mature and efficient e-commerce ecosystem.
  • Driving Industry Evolution: Be part of an initiative aimed at advancing the online maternal and baby sector, ensuring your brand stays ahead of the curve.
For New Product Seekers

1 ) New Hall: Product Launch Zone

Discover the Latest Innovations at the New Products Pavilion – The Ultimate Launchpad for Industry-Leading Brands

The New Products Pavilion at CBME China 2025 serves as the premier platform for brand-new product launches, featuring the most anticipated innovations of the year from leading players across the baby, kids, and maternity industry.

This dedicated space is designed to help overseas buyers efficiently discover the latest products and trends, all in one place. From cutting-edge infant care solutions to next-generation children’s apparel and accessories, the New Pavilion offers a curated showcase of this year’s most innovative offerings.

Why Overseas Buyers Should Visit:

  • First Access to New Products: Be among the first to see the latest industry innovations before they hit the market.
  • Streamlined Product Discovery: Explore a carefully selected range of new brands and products, saving you time and effort.
  • Stay Ahead of Market Trends: Gain insights into emerging trends and future directions in the maternal and baby care sectors.
  • Direct Engagement with Brands: Meet the teams behind the innovations and explore partnership and distribution opportunities.

2 ) New Product Launch Conference

Experience the Power of Innovation

At CBME China 2025, the New Product Launch aims to create a dynamic platform for product launches, brand showcases, and industry insights — all designed to help overseas buyers discover innovation and make informed, high-impact decisions.

What You Can Expect:

  • New Product Launches: Be among the first to witness groundbreaking products across baby, kids, and maternity categories.
  • Brand Presentations & Industry Insights: Gain valuable knowledge through live brand roadshows and expert-led sessions.
  • Targeted Channel Matching: Connect with brands and suppliers that align with your business focus, streamlining your sourcing process.
  • Maximized Visibility for New Products: Every launch is positioned to capture attention, making it easier for you to identify standout opportunities.
For OEM/ODM Interests

1 ) Selected OEM/ODM Zone

Join forces with top factories across all categories—from food to apparel. Gain visibility, boost reputation, and win buyers’ trust across domestic and omnichannel platforms.

2 ) 1-on-1 OEM/ODM Matchmaking Meeting

Get matched with over 50 million RMB+ turnover buyers and Top 100 purchasing brands. These curated talks ensure direct and efficient deal-making across product types.

3 ) Supply Chain Summit

Stuck in a sea of sameness? Learn how to build standout products with emotional appeal, functionality, and brand power. This summit gives manufacturers the tools to stand out in a crowded market.

Ready to Unlock Your Business Breakthrough?

CBME China 2025 is more than an exhibition—it’s a launchpad for precision growth, online visibility, and long-term partnerships. Whether you’re a legacy brand or a rising startup, this is where the most accurate opportunities await.

July 16–18, 2025 | NECC, Shanghai

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16-18 July, 2025
NECC, Shanghai, China