Days

CBME China 2025
NECC (Shanghai), 16-18 July 2025

Conference Preview

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Explore the 2025 CBME Conference Tracks: Insights and Connections Await

With over 3,200+ exhibitors, 4,500+ brands, and 100,000+ trade professionals, CBME China 2025 returns as the leading global event for the maternity, baby, and children industry.

This year’s edition will present a robust lineup of curated conference sessions, offering deep dives into market trends, brand growth strategies, product innovation, and cross-border opportunities—all designed to empower decision-makers across the value chain.

The conference program is structured into five core sections: Industry Summit, Innovation Forums, Thematic Forums, Category Forums, Supply Chain Conferences, covering both strategic vision and hands-on solutions.

Industry Summit & Innovation Forums

CBME Industry Summit 2025

  • Target Audience: Brands, Distributors, Retailers
  • Why Attend: Be the first to access the 2025 Industry Trend Report. Discover strategic insights from retail pioneers and experts.
  • Date: July 15
  • Language: Mandarin

CBME Boutique Store Showcase

  • Target Audience: Retailers
  • Why Attend: Experience immersive product curation and customer-centered retail concepts that set new industry benchmarks.
  • Date: July 17
  • Language: Mandarin

New Product Launch Show

  • Target Audience: Distributors, Retailers, Influencers
  • Why Attend: Explore the latest annual product innovations and spot emerging market leaders.
  • Date: July 16–18
  • Language: Mandarin

Retail Operations Workshop

  • Target Audience: Retailers
  • Why Attend: Learn hands-on strategies from top operators. Improve layout, sales, operations, and community building — learn today, apply the strategy tomorrow.
  • Date: July 17
  • Language: Mandarin
Thematic Forums

Distributor Conference

  • Target Audience: Distributors
  • Why Attend: Uncover key market trends in core provinces. Connect with high-potential brands and optimize your channel strategy.
  • Date: July 16
  • Language: Mandarin

Mother & Baby Influencer Forum

  • Target Audience: Influencers
  • Why Attend: Solve traffic fragmentation and boost user stickiness. Unlock a multi-platform, high-conversion growth model.
  • Date: July 16
  • Language: Mandarin

Marketing Innovation Forum

  • Target Audience: Brands, Influencers, Retailers
  • Why Attend: Build your omnichannel marketing roadmap with expert guidance. Break platform barriers and grow faster.
  • Date: July 17
  • Language: Mandarin

Global Expansion Forum

  • Target Audience: Brands, OEMs
  • Why Attend: Understand global industry trends and compliance. Learn how to localize your strategy and tap overseas demand.
  • Date: July 17
  • Language: Mandarin
Category Forums

Future Nutrition Innovation Forum

  • Target Audience: Retailers, Distributors, Influencers
  • Why Attend: Discover high-growth nutrition opportunities for women and children. Get data-backed forecasts and brand insights.
  • Date: July 16
  • Language: Mandarin

Kidswear Industry Trends Forum

  • Target Audience: Retailers, Distributors, Influencers
  • Why Attend: Decode the six key trends in kids wear: design, color, IP, marketing, materials, and technology.
  • Date: July 17
  • Language: Mandarin

Toy & Early Education Forum

  • Target Audience: Retailers, Distributors, Influencers
  • Why Attend: Focus on toys for 0–3 years, and explore AI-integrated education innovations and consumer trends.
  • Date: July 16–17
  • Language: Mandarin

Maternal Wellness Strategy Forum

  • Target Audience: Maternity Centers, Postpartum Clinics, Childcare Institutions
  • Why Attend: Gain execution strategies, team leadership insights, and practical growth tools for your organization.
  • Date: July 17
  • Language: Mandarin

Health Brand Innovation Forum

  • Target Audience: Retailers, Distributors, Influencers
  • Why Attend: Break free from product sameness. Explore innovative ingredient strategies and long-term growth models.
  • Date: July 17
  • Language: Mandarin

China Maternity & Childcare Forum

  • Target Audience: Maternity Centers, Postpartum Clinics, Childcare Institutions, Brands
  • Why Attend: Learn about family consumption trends, childcare service standards, and talent development pathways.
  • Date: July 17
  • Language: Mandarin
Supply Chain Conferences

Packaging Innovation Forum

  • Target Audience: Brands, Distributors, Retailers
  • Why Attend: Discover new packaging tech and IP-driven design to boost brand identity and consumer trust.
  • Date: July 17
  • Language: Mandarin

Product Innovation Forum

  • Target Audience: Brands, Distributors, Retailers
  • Why Attend: Focus on product differentiation, design, and craftsmanship upgrades to elevate your product line.
  • Date: July 17
  • Language: Mandarin
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16-18 July, 2025
NECC, Shanghai, China