What is NEW STAR PROGRAM?
In 2026, new brands in the maternity, baby, and child industry still face 3 major challenges when trying to break through:
- Intense Homogeneous Competition
Product innovation struggles to stand out, making it difficultto win and retain consumer mindshare. - Limited Resources and Market Visibility
Small and medium-sized brands have low visibility and lackcontinuous exposure and channel support. - Unclear Growth Pathways
Lack of systematic empowerment from product to brand,and from channels to users.
The New Star Program is not a simple award competition, but a full-cycle brand empowerment project focused on “Discovery – Evaluation – Exposure – Matching – Growth“.
Who can apply?
- Company / brand established less than 5 years (established on or after January 1, 2021)
Offers mature products that address real user pain points with clear value. - Possesses a brand story and a complete visual identity system.
- Team demonstrates a clear original vision and long-termcommitment.
Committed to social responsibility and sustainable development.
Benefits for Selected New Star Brands
- CBME Platform Endorsement:
Be listed in the “CBME China New Star Program Brand Database” for long-term, year-round connection with buyer resources. - Targeted Resource Exposure:
Precise recommendations of brands and products to a curated network of 1,900+ core channel partners, 200+ vertical media outlets, and an industry database of over 1.4 million contacts. - Platform Access and Support:
Collaborative development of exclusive platform onboarding incentives and support policies with major e-commerce platforms. - CBME Exhibition On-site Benefits:
Receive on-site benefits at the CBME China 2026, including a product display space in the New Star Brand Zone, brand launch events, booth traffic-driving support, distribution of product brochures, and participation in the awards ceremony.
