According to industry reports, by 2025, the wholesale retail sector in China is projected to surpass 200 billion RMB in sales, supported by over 45,000 stores and a compound annual growth rate exceeding 11%. A standout contributor to this expansion is Hao Xiang Lai snacks, a leading brand that has already signed over 10,000 franchise agreements and is growing at a rate of 800+ new stores per month.
This explosive growth has drawn strong interest from the mother and baby retail industry, which is actively exploring new growth points and crossover opportunities with wholesale snacks.
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The Fast Rise of Hao Xiang Lai Snacks in the Retail Chain
Why Hao Xiang Lai Snacks Are Thriving
The success of Hao Xiang Lai snacks can be attributed to a lean, efficient business model:
- Direct-from-manufacturer supply that lowers costs
- Strong SKU depth with 1,800 product varieties across 13 categories
- Rapid product iteration (50+ new SKUs monthly)
- Fast store launches: 21 days from rental to grand opening
These competitive advantages make Hao Xiang Lai snacks a compelling investment for retailers, especially those already in the mother and baby retail industry, who are familiar with local property markets, have strong management teams, and enjoy capital advantages.
Economical Yet High-Quality: The Value Proposition of Hao Xiang Lai Snacks
The brand’s success lies in delivering excellent value:
- Low retail prices with no hidden fees (ad fees, barcode charges, etc.)
- Strong backend supply chain directly from factories to storefronts
- Bulk purchasing and cost-plus pricing negotiations ensure maximum affordability
This approach appeals to mothers and young families—core customers of both snack stores and the mother and baby retail industry—who value convenience, quality, and affordability.
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Seamless Franchise Support: From Decor to Daily Operations
Zero-Barriers Entry for New Franchisees
Hao Xiang Lai snacks offers:
- 0 franchise/service/management/delivery fees
- Decoration subsidies up to 120,000 RMB
- Turnkey operations support, including regulatory approvals, training, and daily operations
Systematic Store Management
An extensive operational hierarchy ensures success:
- Supervisor-to-store ratio of 1:10
- Auditing teams (online + offline) monitoring standards
- Performance-based reward system for compliance and operational excellence
This level of systematization is a key insight for the mother and baby retail industry, which can adopt similar methods to boost efficiency and profitability.
Shared Resources and Crossover Customers
Operators from the mother and baby retail industry are ideally positioned to run successful snack stores:
- They possess capital and operational expertise
- Familiarity with local real estate and property pricing
- Access to a customer base that overlaps heavily with snack consumers
Strategic Synergy, Not Merger
While the target customers of both industries overlap, merging both store types may not be ideal. Instead, the mother and baby retail industry can benefit by learning from the centralized procurement, standardized operations, and high-turnover model of Hao Xiang Lai snacks.
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A Win-Win Growth Strategy
The case of Hao Xiang Lai snacks shows how agile operations, low-cost models, and franchise-friendly support are reshaping the retail landscape. For players in the mother and baby retail industry, wholesale snacks present not only a growth path but also operational inspiration.
By leveraging this model, industry operators can tap into a broader consumer base while optimizing resource use and business potential.
