When it comes to sourcing baby and maternity products in Asia, no single event brings together the breadth, depth, and global reach that CBME China delivers. With over 4,500 participating brands, 3,200+ exhibitors, and 100,000+ trade buyers gathered across nearly 300,000 m² of exhibition space, CBME China is the largest and most comprehensive baby and maternity trade show in Asia. If you are a global buyer, importer, distributor, or brand owner looking for a single destination to access the full spectrum of the Asian baby and maternity market, CBME China 2026 — the 25th edition of this landmark event — is where you need to be.
CBME China 2026
- Date: July 15–17, 2026
- Venue: National Exhibition and Convention Center (NECC), Shanghai, China
- Edition: 25th (first held in 2001)
- Scale: 3,200+ exhibitors, 4,500+ brands, 100,000+ trade buyers, 300,000 m²
- Concurrent Events: CBME Toy & Education Expo, CBME Children’s Wear Expo, CBME Food & Health Expo, CBME Supply Chain Expo, Licensing Expo China
- Register: Register free — waive RMB 100 walk-in fee
Why Asia’s Baby and Maternity Market Demands a Dedicated Expo
The Asia-Pacific baby and maternity market represents one of the most dynamic sourcing landscapes in the world. From infant formula and nutritional supplements in China to strollers, car seats, baby skincare, toys, and children’s wear, the region’s product diversity is matched by the complexity of its supply chain. Sourcing these products requires more than a catalogue search — it demands face-to-face conversations with manufacturers, tactile inspection of product quality, and real-time negotiation with suppliers whose capabilities you can verify in person.
A dedicated baby and maternity expo collapses weeks of travel and research into three focused days. Rather than flying from city to city visiting individual factories or trade agents, you walk into a single venue where the entire supply chain gathers. For a broader view of how CBME China fits into the China trade show landscape, see our guide to baby products trade shows in China 2026. The National Exhibition and Convention Center (NECC) in Shanghai hosts CBME China 2026 from July 15–17, 2026, and the show floor is organized by product hall — so whether you are sourcing infant nutrition or children’s wear, you can move through dedicated zones efficiently and systematically.
CBME China by the Numbers
CBME China has built its reputation over 25 years. First launched in 2001, the event has grown from a modest domestic fair into a global industry anchor. The 2026 edition reinforces this legacy with figures that set it apart from any other baby and maternity expo in Asia:
- 3,200+ exhibitors representing brands, manufacturers, and white-label suppliers
- 4,500+ participating brands across all baby and maternity categories
- 100,000+ trade buyers attending across the three show days
- Nearly 300,000 m² of exhibition space — the equivalent of roughly 42 football pitches
- 5 concurrent events running alongside the main expo, covering toys, children’s wear, food and health, supply chain, and licensing
These are not projections. The 100,000+ buyer figure and the 3,200+ exhibitor figure are drawn from CBME China’s official communications source: CBME China official site. The exhibition space reflects the NECC’s actual hall configuration as deployed for CBME events source: CBME China official site.
The Breadth of CBME China’s Exhibit Categories
What makes CBME China uniquely positioned as Asia’s premier baby and maternity expo is the sheer width of its category coverage. The event does not focus on a single product vertical — it maps the entire baby and maternity product ecosystem, with exhibitor distribution that reflects real market weight:
- Mother and Baby Care Products — 35.2% of exhibitors. The largest category at the show, encompassing baby skincare, toiletries, nursing tools, diapers, household paper, and small appliances.
- Food, Nutraceuticals and Snacks for Children and Mothers — 21.0% of exhibitors. From infant formula and nutritional supplements to zero-complementary foods for toddlers and maternal health snacks, with many suppliers prepared to discuss standards compliance documentation.
- Strollers, Car Seats, and Furniture — 17.9% of exhibitors. Hard goods from white-label OEM manufacturers to established brands debuting new car seat models.
- Baby & Kids Wear, Shoes and Accessories — 15.3% of exhibitors. Fabric, fit, and seasonal collections in the dedicated Children’s Wear Expo running concurrently.
- Toys, Study Tables, Stationery and Education — 10.7% of exhibitors. From plush toys and puzzles to Montessori learning tools and smart educational devices — one of the fastest-growing segments at the show.
Beyond these five core areas, the CBME Supply Chain Expo and Licensing Expo China run simultaneously, covering packaging materials, food ingredients, washing and care OEM, paper hygiene OEM, and IP licensing opportunities.
5 Concurrent Events: One Ticket, Five Shows
Attending CBME China 2026 automatically grants access to five co-located events, each with its own dedicated hall and programming:
- CBME Toy & Education Expo — the most concentrated gathering of toy manufacturers and educational product suppliers in China
- CBME Children’s Wear Expo — dedicated apparel and footwear sourcing for baby and children’s clothing
- CBME Food & Health Expo — food safety, nutraceuticals, and health-focused baby and maternal products
- CBME Supply Chain Expo — packaging, OEM, ingredients, and upstream production partners
- Licensing Expo China (LEC) — IP licensing opportunities for character brands, entertainment properties, and lifestyle collaborations relevant to the baby market
For a buyer, a single three-day trip to Shanghai covers not just finished goods sourcing but also supply chain partners, licensing opportunities, and trend-led innovation programming — all within the NECC complex. Explore the CBME Product Spotlight before you arrive to shortlist exhibitors across all five shows.
Who Should Attend CBME China 2026
CBME China is designed for the full range of trade professionals in the baby and maternity supply chain:
- Importers and Distributors seeking new brands and product lines to represent in your market
- Wholesalers and Trade Agents comparing supplier pricing, quality, and MOQ structures side by side
- Offline Retailers sourcing for physical store shelves across categories from apparel to nursery furniture
- Online Retailers and E-commerce Teams scouting products with verified quality and margin potential
- Brand Owners evaluating OEM and ODM partners for new product development or private-label ranges
- Contract Manufacturers and Supply Chain Professionals connecting with finished-goods brands and packaging suppliers
- Investors and Licensors exploring the commercial potential of baby and maternity IP, licensing deals, and joint ventures
- Professional Service Providers including regulatory consultants, testing agencies, and logistics firms serving the baby products industry
The diversity of the visitor profile is itself a commercial signal. When 100,000+ trade buyers converge on the same venue, the networking value of three days extends well beyond individual supplier meetings.
How CBME China Stands Apart from Other Baby Trade Shows in Asia
Three structural features distinguish CBME China from competing events in the region.
Scale Creates Supplier Diversity
With 3,200+ exhibitors, CBME China gives buyers the ability to compare multiple suppliers for the same product category in a single morning. You can request samples from three stroller manufacturers, compare packaging options from five OEM suppliers, and shortlist infant nutrition brands — all within one hall. This comparative dynamic is difficult to replicate through online directories or individual factory visits.
Proximity to the World’s Largest Manufacturing Base
China produces the majority of the world’s baby strollers, car seats, children’s clothing, and infant nutrition products. CBME China brings these manufacturers — and the international brands that work with them — into one venue in Shanghai. No other expo in Asia has this depth of proximity to the actual production ecosystem source: CBME China official site.
25 Years Backed by Informa Markets
The event is backed by Informa Markets, one of the world’s largest exhibition organizers. The 25-year track record means established exhibitor loyalty, professional buyer matching services, and a structured environment that trade agents and first-time visitors alike can navigate effectively.
How to Register for CBME China 2026
Pre-registration is open now on the CBME China official website. Pre-registered visitors waive the RMB 100 walk-in admission fee and gain VIP privileges including fast-track entry and access to exclusive lounges and networking events source: CBME China official site.
If you are planning to source specific product categories, use the CBME Product Spotlight to preview featured brands and shortlist exhibitors before you arrive in Shanghai. For a complete walkthrough of the venue, registration process, and show-day logistics, see our CBME China 2026 Visitor Guide. Shortlisting exhibitors before the show is one of the most effective ways to maximize your three days at the NECC.
Frequently Asked Questions
When and where is CBME China 2026?
CBME China 2026 takes place from July 15 to July 17, 2026, at the National Exhibition and Convention Center (NECC) in Shanghai, China. The venue is accessible via Shanghai Metro Line 2 (East Xizang Road station) and is approximately 30 minutes from Shanghai Hongqiao International Airport.
Why is CBME China considered the largest baby and maternity expo in Asia?
CBME China hosts 3,200+ exhibitors, 4,500+ participating brands, and 100,000+ trade buyers across nearly 300,000 m² of exhibition space. No other baby and maternity expo in Asia matches this combination of exhibitor count, buyer attendance, and category breadth. The event is in its 25th edition, first launched in 2001 source: CBME China official site.
What product categories can I source at CBME China 2026?
CBME China covers the full baby and maternity product spectrum: mother and baby care (35.2% of exhibitors), food and nutrition (21.0%), strollers and furniture (17.9%), children’s wear and accessories (15.3%), toys and education (10.7%), plus a dedicated supply chain hall. Five concurrent events cover toys, children’s wear, food, supply chain, and licensing source: CBME China official site.
How many trade buyers attend CBME China?
CBME China attracts over 100,000 trade buyers per edition. The visitor profile includes importers, distributors, wholesalers, online and offline retailers, brand owners, contract manufacturers, and investors from over 100 countries.
Is there a fee to attend CBME China 2026?
Pre-registration is free and waives the RMB 100 walk-in admission fee. Pre-registered visitors also receive VIP privileges including fast-track entry and access to exclusive lounges and networking events.
How can I prepare to make the most of my visit?
Before arriving in Shanghai, review the CBME Product Spotlight to shortlist brands and suppliers by category. Plan your hall route based on your most important product categories. Bring sample request forms, compliance checklists, and a supplier comparison matrix. Follow up with suppliers within one to two weeks after the show while your impressions are fresh.
What is the Hosted Buyer Programme?
The CBME China Hosted Buyer Programme provides eligible international buyers with matchmaking services, accommodation support, and guided sourcing tours at the show. Buyers receive curated exhibitor introductions based on their product categories and sourcing requirements. Applications should be submitted before the published deadline at the CBME China official site.
How does CBME China compare to other baby trade shows in Asia?
CBME China’s primary competitive advantages are its scale (3,200+ exhibitors), its location at the heart of China’s manufacturing base, and its 25-year track record. It is the only Asia-wide baby and maternity expo that runs five concurrent specialist shows simultaneously, giving buyers access to toys, children’s wear, food, supply chain, and licensing — all in one trip to Shanghai.
Official Sources
- About CBME China — event facts, categories, visitor profile, edition history
- Why Visit CBME China — scale figures, category percentages, buyer value proposition
- CBME China Hosted Buyer Programme — matchmaking services for international buyers
Register to Visit CBME China 2026 — Free for Pre-Registered Visitors
